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Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.

Rolls-Royce planning plug-in hybrid

Rolls-Royce is not the first marque you'd think of when it comes to environmentally friendly transportation. Its cars are big - often the size of SUVs - and pack ginormous twelve-cylinder engines displacing over six and a half liters. Those upright Parthenon grilles can't be very aerodynamic, either. But the way the wind is blowing these days, Goodwood will have to get with the program sooner or later.
It developed an electric version of the Phantom a couple of years ago called the 102EX and showed it to customers around the world. But people weren't interested, so Rolls-Royce killed the program. Not to be deterred, however, Rolls is now said to be working on a plug-in hybrid that would countermand some of the shortcomings - like range and recharging times - that killed the 102EX.
The technology would apparently be borrowed from parent company BMW which is developing it for the X5 eDrive and allow Rolls-Royce to reduce its carbon footprint and offer a more environmentally friendly mode of transportation to those who don't want to skimp on the luxury and prestige.

Ringbrothers' 'Paramount' 1961 Rolls-Royce Silver Cloud II wafts into SEMA

Perennial SEMA show stars Mike and Jim Ring, known as Ringbrothers, brought three builds to Las Vegas this year. There's "Tusk," the Hellephant-powered 1969 Dodge Charger, and there's "Uncaged," a 1965 Ford Mustang that calls back to one of their builds from last year, a 1964.5 Mustang christened "Caged." These two represent the kind of confections we're familiar with from the Wisconsin-based brothers, American metal done up with marvelous lines and monstrous engines. The third build comes out of left field — or perhaps that's right field, depending on your perspective of the map. Known as "Paramount," it is a 1961 Rolls-Royce Silver Cloud II embodying the ideal balance of restraint and intervention. As we said of the Eneos 1969 Jaguar E-Type XKE 2+2 with the Toyota 2JZ engine, it's the kind of Frankenstein build we love to see at SEMA. The two Rings held themselves back from changing the sedan's lines, a rare and, in this case, excellent show of standoffishness. There's almost nothing to give the game away outside except the Ringbrothers badge on the trunk. An enthusiast would eventually notice the rolling stock, yet even the 18-inch EVOD Industries wheels in Falken rubber comply with the historic look and maintain proportions that respect the Paramount aura — finished here in BASF Glasurit's White as Fluff paint. The wheels hide what would be a glaring tell, Baer Pro six-piston calipers clamping 15-inch rotors. Likewise with the interior, where an oversized steering wheel with knurled spokes, ornate gauges and discrete billet switchgear, seats and picnic tables wrapped in blood red leather, and even the headliner with its 1,000 hand-sewn LEDS convey the appropriate depth of genuine Rolls-Royce veneer. And no one can spot the carbon fiber instrument panel and door cards behind the actual veneers. That headliner is a nod to modern Rolls, as are the gyroscopic center caps in the wheels that ensure the "RR" remains upright. We've never seen a Rolls-Royce with a custom rear armrest hiding two small bottles of Don Julio tequila, though. Everything else? All the bits you can't or rarely see? Gone. The original dual-carb 6.2-liter V8 that produced 185 horsepower and 339 pound-feet of torque retired to Cornwall, replaced by a Corvette's supercharged 6.2-liter V8 making 640 horsepower and 635 pound-feet of torque.