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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Ghost Coupe to be fastest Rolls-Royce ever

Autocar has snapped spy shots of a Rolls-Royce Ghost Coupe, and judging from proportions the car will be so long in front and raked in back that it would make Dick Tracy whistle. We'll get the true story on that at next year's Geneva Motor Show, which is when Autocar says it's due to be revealed, but what's less in question is this: with a 6.6-liter, 600-horsepower V12 and a tauter ride it will be the fastest Rolls-Royce ever.
Weight is estimated to drop by 200 kg compared to its sedan sibling, and its roofline to drop by up to nearly three inches. If the horsepower numbers are correct the shorter and lighter Ghost coupe, with a 69-hp bump over the sedan, will assuredly deliver the "considerably brisker" acceleration promised. Helping matters will be the lowered chassis, larger tires, "mildly sports-orientated" brakes and a suspension tuned to be more aggressive but delivering just as much waftability.
Although it's being called the Ghost Coupe for now, insiders have suggested to the magazine that that it will get its own, bespoke, name, with pricing above the standard sedan but below the extended-wheelbase sedan.

The Silver Spectre is a custom shooting brake based on the Rolls Wraith

The Rolls-Royce Wraith coupe undergoes a long-roof transformation in this custom by Niels Van Roij Design, and the result takes the name Silver Spectre Shooting Brake. It turns out the Wraith looks particularly fetching as a shooting brake, as these pictures attest. The Dutch-based automotive designer's firm previously built a Tesla Model S shooting brake for a wealthy Dutch collector and also built a spate of two-door Range Rovers, the Adventum Coupe, after the factory canceled the project. Aristocratic long-roofs seem to be their speciality. The Silver Spectre is custom-bodied from the A-pillars rearward. The roof is constructed from a single piece of carbon-fiber composite. The elongated custom side glass is accentuated with silver trim. The bustle-back liftgate is claimed to take its inspiration from "Anglian limousines of the 1950s and 1960s" and features inset glass. The sculpted forms are set off by the deeply metallic brown paint, which has nearly the level of metal flake used in bass boats. Inside, there are individual rear seats, and the available fiber-optic starlight headliner extends fully rearward. The leather-lined rear compartment is the perfect perch for the most pampered pooch — purebred Corgis, perhaps? Under the hood, the 6.6-liter V12 is massaged to deliver 700 horsepower (up from 624) and 664 pound-feet of torque (compared to 605). Each Silver Spectre will be individually kitted out with a unique exterior paint treatment (single color or two-tone), leather or silk upholstery, and a special custom interior element specific to that vehicle (such as a matching picnic hamper). If you like what you see, best get your order in soon, since only seven will be built. Related Video: