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Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)

Blacked-out Rolls-Royce Cullinan Black Badge returns with new design

Rolls-Royce's blacked-out Cullinan Black Badge was popular enough to warrant a follow-up. Designed for buyers who want a less traditional look, the Cullinan Series II-based Black Badge features specific exterior details and carbon fiber trim that takes 21 days to manufacture. BMW-owned Rolls-Royce isn't the only carmaker that offers a blacked-out trim level, but it takes the look further than most. Up front, the illuminated grille is finished in black with contrasting silver accents, though buyers can alternatively order an all-black grille, and all of the exterior trim pieces (including the power-retractable Spirit of Ecstasy emblem, the trim around the window, and even the door handles) are black as well. Black Badge-specific 23-inch wheels and red-painted brake calipers round out the list of major exterior changes. Inside, one of the highlights is the Technical Carbon trim also found in the original Cullinan Black Badge. Rolls-Royce notes that this trim is finished with six coats of lacquer, cured for 72 hours, and hand-polished. There are 23 individual trim pieces; making them takes 21 days. One of the numerous upholstery options is a type of cloth called Duality Twill. It's made from bamboo and inspired by the bamboo grove in Le Jardin des Mediterranees, which is a park located in the south of France that's home to numerous exotic plants from around the world. Here again, the amount of work that goes into each detail is stunning: Rolls-Royce notes that making a full Duality Twill interior requires up to 2.2 million stitches and 11 miles of thread. Other upholstery types are available, and the list of options includes a champagne cooler. Power comes from a stock, 6.75-liter V12 that's twin-turbocharged to 591 horsepower and 664 pound-feet of torque. It spins the four wheels via an eight-speed automatic transmission. Rolls-Royce added a driving mode called "Low" that changes the exhaust system's tone and volume and makes the shifts 50% quicker when the throttle is pushed at least 90% in. It also decreased the brake pedal's travel. There's no word yet on how much of a premium the Black Badge carries over the standard Cullinan Series II.

Rolls-Royce delivers 6,000 cars in '23, the most ever in one year

It's good to be Rolls-Royce: In the year just passed, the British automaker sold more cars than ever. Rolls delivered 6,032 cars around the world — the most in its 119-year history — "despite continuing economic uncertainties and market volatility," the company said in a statement. The manufacturerÂ’s largest market last year was the United States, followed by China. The biggest-selling model was the Cullinan SUV, followed by the Ghost, the smaller of Rolls-RoyceÂ’s two saloons. In 2023, affluent buyers began taking possession of Rolls' first all-electric Spectre model in the autumn. Production of Spectre followed the expected demise of the brandÂ’s Wraith and Dawn models. Rolls-Royce cars are produced in Goodwood, southern England. The high-level brand became part of BMW in 1998. It has lately been emphasizing its custom Bespoke division, which generally accounts for higher profits builds. Treatments offered at extra cost to dress up a Rolls include special paint, styling cues and interior "scents." Current Chief Executive Chris Brownridge, who took on the role last autumn, said: ‘ItÂ’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, all-electric strategy for future model development and production. The record level of Bespoke commissions, both by volume and value, also underlines our position within the luxury sector.” His predecessor, Torsten Muller-Otvos, departed the company in November, having led the group since 2010 and overseen record-setting performances. RollsÂ’s North American division recently announced that it would drop the prices of some “aging” units in dealer inventories by $15,000 for cars sold by the end of March. The deal, unusual for Rolls-Royce, stipulates that the models that could benefit are the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost. Every little bit helps, we suppose.