1978 Rolls Royce Silver Shadow Ii Excellent Condition on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Evolutionary Rolls-Royce Phantom replacement captured for first time

I saw a heavily camouflaged car on the road yesterday. I managed to get up close, but even then, I couldn't tell what it was. That's just the way it is sometimes – you don't always know what you're looking at. But there's no such uncertainty with this latest set of spy photos, though. This is very obviously a new Rolls-Royce. And it's huge, most likely the replacement for the long-serving Phantom, and what we're seeing here is surely the long-wheelbase model. It will be joined by a short-wheelbase version, but you'll want to break out your best princess wave to say buh-bye to the slow-selling Phantom Coupe and Drophead convertible. Despite its immense size, our spies claim the Phantom's footprint shouldn't change much with the next-generation model. That said, it will be far, far lighter than the today's nearly 5,900-pound Phantom. Expect a lot of aluminum, and even some carbon fiber when the new sedan debuts. It might end up lighter, but the new Phantom will still be easily identifiable as a Rolls. There's lots and lots of space behind the B-pillar, and like the current car, the C-pillar is expansive and feeds into a short, drooping rear deck. Up front, the current Phantom's overall style is set for a small evolution, with rectangular lights flanking a powerful, polished, rectangular grille. As buyers of $400,000 luxury sedans can usually afford fuel, it shouldn't be a surprise to hear that Rolls will soldier on with a stout V12 engine under the hood. As for rumors of a plug-in hybrid model, if it happens, it won't show up until after the 12-cylinder car's debut. That glitzy event will likely come at a 2017 auto show. European shows like Geneva or Frankfurt are safe bets, but we wouldn't be surprised to see the new Phantom bow at an event more focused on the brand's exceptionally wealthy clientele, like Monterey or even Villa d'Este. Check out the full round of spy images up top.

King Charles' electric I-Pace goes to auction next month

Never mind the Bentley State Limousines, the Aston Martin DB6 Volante that Queen Elizabeth II bought him on his 21st birthday, or the Rolls-Royce Phantom VI valued at more than $600,000. The car of the moment, if we’re talking about the garage of King Charles III of England, is a far more ordinary — and all-electric — Jaguar I-Pace purchased in 2018 by His Majesty “for his personal use." The royal Jag is set to be auctioned off March 2 at the famed Ascot Racecourse; estimated selling price is as high as $88,000. If you miss out on the auction of a president's former ride, here's one from a king. The SUV, notable as the first all-electric vehicle to be embraced by the royal family, is the range-topping I-Pace EV400 HSE all-wheel-drive luxury five-seater that the king — prince of Wales at the time — bought in September 2018 for $75,000. According to the auction site, the Jag was "purchased with his own money." Charles had Jaguar install a fast charger at Clarence House, his residence. The vehicle was returned to a Jaguar dealership after two years — itÂ’s not clear if it had been leased — with only 3,000 miles on the clock. Subsequently, the SUV was sold to one Karen French of Oxfordshire. She said in a statement offered by Historics Auctioneers, “This I-Pace was exactly what I was looking for and pretty much on my doorstep. It was only when I agreed to buy it that I discovered its extraordinary history — I was absolutely thrilled. Having driven it over 30,000 miles,” she added, ”I decided in the New Year that it was time for a change.” Noted by the auctioneers in typical British understatement, the high-specification car was uniquely finished in Loire Blue and remains the only I-Pace “to be painted in this colour, whilst those inside the car enjoyed a sumptuous, contrasting leather interior in, fittingly, Light Oyster Windsor.” A revised Jaguar I-Pace is scheduled to arrive next year. Regarding the KingÂ’s affection for automobiles — British automobiles — he reportedly overseas a fleet worth more than $17 million. And while heÂ’s fond of driving conventional vehicles, he told the BBC some years ago that “my old Aston Martin, which I've had for 51 years, runs on — can you believe this — surplus English white wine, and whey from the cheese process.” Essentially the classic had been converted to run on E85 bio-ethanol. "The engineers at Aston said, 'Oh, it'll ruin the whole thing,'" Charles shared with The Telegraph in 2018.