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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Mansory-tuned Rolls-Royce Cullinan is dubious decadence

German tuner Mansory doesn't do subtle, but its latest take on the Rolls-Royce Cullinan goes above and beyond in the flamboyance department. It celebrated the opening of its first showroom in Dubai by giving the British SUV a love-it-or-hate-it redesign inside and out. Nearly every part of the Cullinan's exterior has been modified. Mansory installed a full body kit that adds a deeper front bumper with extra air intakes and a splitter, vents chiseled into the fenders, side skirts, a spoiler above the rear window, and a sizeable rear diffuser. Flared wheel arches cover 24-inch forged wheels, and many of the exterior add-ons feature a black, gray, and white finish that almost looks like granite, a resemblance we're guessing is intentional. And, don't look for chrome: The bright bits were made black to give the SUV a more sinister look. Inside, the granite-esque finish appears on most of the trim pieces, and Mansory fitted leather upholstery with a wave-like motif on the door panels and on the center consoles — there are two in the Cullinan. The passenger sitting in the back enjoy individual power-adjustable seats upholstered in different colors, tray tables integrated into the front seatbacks, and an outline of the United Arab Emirates in the headliner. The same outline is stitched into the rear headrests and into the seatbelts, which also gain a white Mansory-branded stripe. Mansory didn't publish precise technical specifications, but we know that it didn't leave the drivetrain untouched. It quotes an output of 610 horsepower and 701 pound-feet of torque, while the stock Cullinan's 6.75-liter V12 posts 563 and 627, respectively. Another detail that hasn't been released yet is pricing. But, if you need to ask, odds are you're not the kind of customer that Mansory wants to lure into its showroom. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Rolls-Royce posts 25% jump in sales thanks to Cullinan demand

Luxury carmaker Rolls-Royce said on Tuesday it recorded a 25% jump in sales in 2019, underpinned by solid demand for its first-ever SUV, Cullinan, just a year after the launch. The 116-year-old British company said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year. "Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020," Chief Executive Officer Torsten Mueller-Oetvoes said in a statement. The Cullinan was unveiled in 2018. The BMW-owned brand's strong numbers serve as a breather at a time when the global automobile industry is still grappling with various challenges amid a broader economic slowdown that dented sales of many automakers. North America continued to be the biggest contributor with about a third of Rolls-Royce's total sales, followed by China and Europe. Related Video: