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Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Rolls-Royce luxes up Paddington Bear

There are few things quite as quintessentially British as Rolls-Royce and Paddington Bear. And now the two have come together in one glorious creation.
As part of a promotion for a new Paddington movie and to raise funds for the UK's National Society for the Prevention of Cruelty to Children (NSPCC), London is decorating itself with a series of 50 sculptures reinterpreting the classic British children's character dotting the Paddington Trail across the city.
One of those installations has been created by Rolls-Royce, whose take on Paddington wears a brown leather duffel coat with a purple cravat and hat, a zebrawood suitcase and a pair of MK8 driving goggles that pay homage to the company's gentleman-racer history. He stands atop a chrome base modeled after Rolls' iconic Pantheon grille.

Rolls-Royce's all-electric aircraft completes 15-minute maiden voyage

Rolls-Royce, best known in aviation for its jet engines, has taken an all-electric airplane on its maiden voyage. The "Spirit of Innovation" completed a 15 minute flight, marking "the beginning of an intensive flight-testing phase in which we will be collecting valuable performance data on the aircraft’s electrical power and propulsion system," the company announced.  Rolls-Royce said the one-seat airplane has "the most power-dense battery pack every assembled for an aircraft." The aircraft uses a 6,000 cell battery pack with a three-motor powertrain that currently delivers 400kW (500-plus horsepower), and Rolls-Royce said the aircraft will eventually achieve speeds of over 300 MPH.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The flight comes about a year after the originally scheduled takeoff and about six months after taxi trials. Rolls-Royce is also developing an air taxi with manufacturer Tecnam, with the aim of delivering an "all-electric passenger aircraft for the commuter market," according to the companies. It has previously teamed with Siemens and Airbus on another e-plane concept.  Aircraft companies have been exploring electric airplanes for a number of years, as air travel and cargo accounts for an increasing amount of greenhouse gases. The World Wildlife Foundation has called it "currently the most carbon intensive activity an individual can make."  Weight is a much bigger problem for airplanes that it is for cars, however. Ford's all-electric Lightning pickup weighs 1,800 pounds more than the gas-powered model, and offers a range that's slightly under half. However, if you added 1,800 pounds to to a Cessna 206 Turbo Stationair, you'd exceed its useful load by 500 pounds before you even loaded passengers (or the pilot) — so it wouldn't even get off the ground.  The project was half funded by the Aerospace Technology Institute and UK government, with the aim of eventually creating all-electric passenger planes. "This is not only about breaking a world record; the advanced battery and propulsion technology developed for this programme has exciting applications for the Urban Air Mobility market and can help make ‘jet zeroÂ’ a reality," said Rolls-Royce CEO Warren East. This article by S. Dent originally appeared on Engadget. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.