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Upcoming Rolls-Royce Ghost wears evolutionary design in spy photos

The wow factor of a Rolls-Royce does not come from wild, outlandish design. Its cars and SUV are stately, mature, handsome and do not change looks with a shift of the wind like many vehicles in the auto industry. Those who know model cycles know that Rolls-Royce follows a slightly longer timeline than most, and for the current Ghost, its time is nearly up. These spy shots give us an early glimpse of what the updated model will look like. Even with a ton of camo on the car, the photos confirm what we already know about Rolls-Royce: It's a company that does not stray from what its designers deem to be a classic look. The new Phantom looks like the old Phantom, the Wraith looks like the Ghost, and the Cullinan looks like the Phantom. And thus, the new Ghost is pretty much going to look like the current Ghost, just with a few modernizations that will help the model age as well as Pierce Brosnan. What the spy shots show is evolutionary. It retains its traditional three-box sedan design, if slightly smoothed over. It retains the long hood with the blunt snout and vertical bar grille, it has a high belt line that extends the length of the car, the same coach door handles, and even the exact same wheels (though that is typical of a test car). The changes we notice are minor. The car will likely have updated front and rear lighting, the side mirrors appear to have slightly more aerodynamic designs with cameras embedded, and the small third window appears to have a slight change in shape. Following in the footsteps of the Phantom, the new Ghost will likely ride on Rolls-Royce's new Architecture of Luxury platform for an improved ride and drive. We expect the Ghost will take on the Phantom's new 6.75-liter twin-turbocharged V12 powertrain, and it's possible it could also gain four-wheel steering technology. There are rumors about Rolls-Royce producing an EV in the future, but there's no indication which vehicle it would be, or if that's real at all. Check back in the future, as we'll update details on the upcoming Ghost as we see more photos and learn more information. Related Video:

Latest Rolls-Royce Wraith teaser reveals fastback form

In its fourth and final teaser before the 2014 Wraith is introduced next week, Rolls-Royce has released another image of the car showing a distinct fastback appearance. We've seen this car teased in its profile before, but that image had a heavy shadow over the rear of the car obscuring what should be the Wraith's defining element.
Rolls-Royce motorcars aren't exactly known for having overtly sporty proportions, but this could all change with the Wraith's styling. Judging by the teased drawing and official words from Rolls-Royce, the coupe's roofline will flow practically in a straight line from the A-pillar back to the rear of the car. With such a design, the Wraith could well become one of the world's most elegant and expensive hatchbacks, though it may also have a conventional hinged trunk opening.
Over the last month, we've also seen a rear shot of the car as well as glimpse of what the interior has in store, but the two images showing the car's profile give us our best idea of what to expect when the car is unveiled at the Geneva Motor Show. Until then, you can check out our winter testing spy shots and read a brief quote from Rolls-Royce design director Giles Taylor in the press release posted below.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.