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2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

Artists reinterpret Rolls-Royce scale models for charity

Everyone loves toy cars. Even artists, apparently. And even if they toys in question are higher-end "scale models" of high-end cars like Rolls-Royces. The British automaker recently assembled a dozen contemporary artists to render their individual creative interpretations based on 1:18 scale models of the Rolls-Royce Ghost. They'll be displayed at a showroom in the center of London before being auctioned off to raise funds for breast cancer. The resulting creations came out pretty interesting, ranging from a Rolls-based, Back to the Future-style time machine to another grown over with moss and mushrooms. One of the artists, Charming Baker, suspended his model in a resin block and drilled it through fourteen times to represent how breast cancer can affect us all. If you happen to wander by Berkeley Square in the British capital any time before the end of June, it may be worth stopping in to have a look. But if your plans won't be taking you to London this summer, you can check them out in the slideshow above. Maybe you'll see something you like a place a bid. It's all for a good cause. Related Video: ROLLS-ROYCE GHOST TRANSFORMED BY LEADING ARTISTS FOR BREAST CANCER CARE Twelve leading artists have created unique artworks, each featuring a 1:18 scale replica of the iconic Rolls-Royce Ghost, for a one-of-a-kind collection. These spectacular artworks, donated by some of the biggest names in contemporary art, will be on show from 20-25 May 2015 at Rolls-Royce Motor Cars London in Berkeley Square to raise valuable funds for Breast Cancer Care. The model motor car has been transformed to create an extraordinary collection of one-off art pieces, created by artists including: Maggi Hambling, Richard Wentworth, Gavin Turk, Mark Wallinger, JJ Adams, Sam Taylor-Johnson, Charming Baker, Natasha Law, Angela Palmer, Andrew Salgado, Stuart Semple and Yinka Shonibare. London artist Charming Baker, known for his emotionally charged work, explains the thinking behind his artwork, 'One in Eight'. "It is important to me that the work I produce for this brief is relevant to the subject matter we're dealing with. One in eight women in the UK will be diagnosed with breast cancer in their lifetime. So I have set the car in a clear block of resin, suspended in the middle of the block – floating, pristine. The block has been drilled 16 times, in a very orderly and simple grid pattern.

Rolls-Royce sketching out SUV for possible 'late 2017' release

With each new story on the Rolls-Royce SUV, the Goodwood automaker comes off as more at ease with their reluctantly birthed yet necessary sport ute. Company design chief Giles Taylor told Autocar that his team is still "sketching to assess the viability of the concept," which to ours ears means they're trying to figure out if such a beast is even possible within the confines of the brand. If it is, Taylor says it will be "a shooting brake, not a crossover with a sloping roof. A proper SUV."
A different company source, unnamed, seems confident that Taylor's team will figure it out, telling the magazine it would start at 200,000 pounds ($335K US). However, that same source said the vehicle will be "a kind of Mercedes-GLK-plus-plus," which is a baffling description in several ways. More reasonable is the speculation that it will ride on Ghost, not Phantom, architecture and make its debut sometime around late 2017.
That Ghost platform is expected to take cues from the carbon, aluminum and steel bones that supported the BMW Vision Future Luxury concept shown at the Beijing Motor Show and destined for the 9 Series. Some of those tricks will also go into the next-generation Phantom, which Autocar says will come in 2017 and not 2020.