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Watch the Rolls-Royce Phantom live reveal

Watch the live reveal of the all-new eighth-generation Rolls-Royce Phantom. For decades, the Phantom has defined what it means to be a luxury car. As with other Phantoms, look for metal, wood, and enough leather to support a small farming operation for years. Rolls-Royce Luxury Videos Sedan rolls-royce phantom

Rolls-Royce unveils new bespoke Phantom 'Iridescent Opulence'

The Rolls-Royce Phantom is already a fairly solid symbol of conspicuous consumption, but its Bespoke program churns out cars that push the envelope even further. The latest, a feather-and-fleck adorned model dubbed "Iridescent Opulence," certainly checks those boxes.  While Bespoke creations generate buzz with regularity, Rolls-Royce called this one out in particular because it shows off what its designers can do with otherwise "empty" space in the cabin. In this case, the party piece is on the dash, but that's not what the British super-luxe company is calling it. Here it is, straight from Rolls: THE GALLERY   An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art led the Rolls-Royce Design Team to create a space in which to curate and to commission, to exhibit, admire and reflect. A space aptly named ‘The GalleryÂ’, is an application of glass that runs uninterrupted across the fascia of Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork within your car. Assembled in a highly technical Clean Room at the Home of Rolls-Royce in Goodwood, England – a sterile environment within which delicate and highly Bespoke items can be assembled, from a simple application of wood or metal, to a more complex use of materials not normally viable in an automotive context –  ‘The GalleryÂ’ extends the patronÂ’s experience of curation with the marque to a new realm. See? It's not a dashboard; it's an exhibition space. Here, it's used to show off a collection of more than three thousand tail feathers. Yep, feathers. Sustainably sourced, Rolls-Royce insists, but still pretty, and draped over a 3D-printed shape designed to emulate the musculature of a bird wing, so you can pretend those peacocks (we're spitballing here) were absorbed by the machine, rather than slaughtered so their fluffy bits could adorn it.  Feathers and additively manufactured materials are only the tip of the iceberg for these new gallery concepts, Rolls-Royce says, so we expect to see more like this in the future. Just, you know, one at a time. Rolls-Royce Phantom 'Iridescent Opulence' View 13 Photos

Rolls-Royce Cullinan Black Badge combines elevated power, style, luxury

For once, a black-themed special-edition vehicle actually has some depth. And it had better, because it's a Rolls-Royce. The new Cullinan Black Badge is not simply an SUV with black exhaust tips, a black grille, and black trim work, though it does have all three. In addition to a myriad of design treatments, some of which have never been applied to a Rolls-Royce, the Cullinan BB has increased power, a sportier drive setup, and unique features specific to this vehicle.  One of the most significant upgrades between the base Cullinan and the Black Badge is the performance. Rolls-Royce finessed the twin-turbocharged 6.75-liter to make 600 horsepower and 664 lb-ft of torque, both up from 563 horsepower and 627 lb-ft of torque. Zero to 60 takes only 4.9 seconds, and it tops out at 155 mph. The Black Badge also has "intuitive throttle," which makes the ZF eight-speed transmission shift a little more aggressively, and a "low" button on the gear shift opens up a deep-voiced exhaust note. Furthering the package, Rolls-Royce made changes to the suspension components and settings to ready for lively driving. A higher brake point in the pedal travel and redesigned high-temperature-resistant brake discs help keep the SUV in check. This is also the first time ever a Rolls-Royce has used colored brake calipers.  Said to represent the style of a younger generation, "permanent bespoke" Black Badge vehicles undergo a dark transformation. We say dark, because black is not the only paint option. A white model was also shown at the unveiling and contrasted well with other darkened parts on the SUV. Apparently, each paint job is hand-polished for up to five hours to ensure peak shiny. Rolls-Royce emphasized how big of a deal it was to use a black Spirit of Ecstasy, which changed color thanks to a chemical process, not paint or wraps. The inverted badging, grille surround, side frame finishers, trunk handle, trunk trim, lower air inlet finisher, and exhaust pipes also received black makeovers, and new 22-inch black and silver wheels adorn each corner. Inside, "The King of the Night," as Rolls-Royce says (guess that title is available after the last season of "Game of Thrones"), has more all-new features. Crafted with a leather headliner and 1,344 fiber optic strands, the Starlight ceiling is introduced to the Cullinan with eight white shooting stars integrated into the pattern. The carbon fiber has been redesigned with aluminum weave and shows off a 3D geometric pattern.