1967 Rolls Royce Silver Shadow I --- Low Reserve on 2040-cars

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Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

Rolls-Royce gives up on electric, diesel models in favor of hybrid

Rolls-Royce is not what you might characterize as one of the greenest automakers on the market. Its vehicles tend to be rather large, saddled with lots of plush leather, thick carpets and wood trim, and powered by twelve-cylinder engines in excess of six and a half liters. But that doesn't mean that the stoic British automaker isn't trying to clean up its act, even if its customers haven't responded in kind. Rolls did not receive a single order for the all-electric Phantom. A few years ago, Rolls-Royce showcased an all-electric Phantom prototype called the 102EX (pictured above) and sent it on a global tour to demonstrate to customers around the world. But in speaking to company representatives, Autocar reports that Rolls did not receive a single order for such a vehicle. Nor did customers respond favorably to the idea of a diesel Rolls-Royce. Prospective and existing clients exhibited "significant hostility" towards the idea, despite a diesel prototype that was "effectively inaudible" in comparison to the existing gasoline models while delivering torque-driven performance which the company characterized as "impressive" while significantly reducing carbon emissions. As a result, the diesel project was killed off just like the electric one. That doesn't mean that Rolls-Royce is giving up, though. In the wake of the diesel and electric projects, Goodwood is reportedly proceeding with a hybrid powertrain borrowed from parent company BMW, which offers a wide array of hybrids including versions of 3 Series, 5 Series and 7 Series sedans, the X6 crossover and the i3 and i8 PHEVs.

Rolls-Royce spotted testing even sportier Wraith

A Rolls-Royce is not what you'd typically consider to be "sporty." Luxurious. Stately. Even powerful, packed as they are with twelve-cylinder engines displacing in excess of six and a half liters. The Wraith set out to change that with a sportier package, more rakish profile and an even more potent version of the Ghost's 6.6-liter twin-turbo V12 to make it the fastest and most powerful Rolls-Royce ever made. But now it seems Goodwood is working on an even more aggressive version.
Spotted undergoing testing in parent company BMW's home country of Germany, this particular Wraith might strike you as the same one we've already seen, save for a few telltale details. It may be wearing the same rolling stock as the existing model, with what look like the same tailpipes protruding ever so elegantly around back, but at the bottom of the front bumper and atop the rear trunklid you'll notice more assertive spoilers added on.
To what end, we cannot be certain, but our spotters on the ground seem to think this is a prototype for a more extreme version of the Wraith - possibly inspired by the attention garnered by the Bentley Continental GT3-R. Could we be looking at a Wraith V-Specification like we saw with the Ghost? We'll have to wait to find out for sure, but in the meantime you can scope out the virtually undisguised prototype in the gallery of high-resolution spy shots above.