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Watch the Rolls-Royce Cullinan tackle the sand dunes outside Dubai

The Rolls-Royce Cullinan is coming soon. The British automaker has made copious effort trying to keep the coming Cullinan from being considered just a crossover or SUV. The carmaker calls it an All-Terrain High-Sided Bodied Vehicle, and a feature as banal as a tailgate has been billed as a "luxuriously comfortable viewing platform." Yet when Rolls-Royce took a prototype Cullinan for testing in the Dubai dunes, they recorded their Phantom-based SUV ripping up the sand in ways you'd expect from a 30-year-old Chevrolet Blazer. As the Nurburgring became to cars, the dunes outside of Dubai have turned into a testing venue as useful as they are photogenic. Rolls-Royce's trip there follows a list of other luxury SUV makers, including Range Rover, Bentley, and most recently, Lamborghini. What caught our eye in this video is that outside of century-old, black-and-white photos of Charles Stuart Rolls hammering one of his early cars in contests like the 1906 Tourist Trophy, this is the first time we've ever seen Rolls-Royce do anything unabashedly racy off-road. It's as if they plucked Florida Man from the Soggy Bottom Mud Park, gave him the keys to a Cullinan and the challenge, "A case of Pabst says you can't break it." Fast forward to the 1:08 mark to get into the action. Obviously, we don't expect any Cullinan driver — save those Dubai hoons — to thrash a Cullinan like so. But it's nice to know the All-Terrain High-Sided Bodied Vehicle can do it. Related Video: News Source: Rolls-Royce [via YouTube] via Autoevolution Rolls-Royce SUV Future Vehicles Luxury Videos dubai rolls-royce cullinan

Rolls-Royce planning plug-in hybrid

Rolls-Royce is not the first marque you'd think of when it comes to environmentally friendly transportation. Its cars are big - often the size of SUVs - and pack ginormous twelve-cylinder engines displacing over six and a half liters. Those upright Parthenon grilles can't be very aerodynamic, either. But the way the wind is blowing these days, Goodwood will have to get with the program sooner or later.
It developed an electric version of the Phantom a couple of years ago called the 102EX and showed it to customers around the world. But people weren't interested, so Rolls-Royce killed the program. Not to be deterred, however, Rolls is now said to be working on a plug-in hybrid that would countermand some of the shortcomings - like range and recharging times - that killed the 102EX.
The technology would apparently be borrowed from parent company BMW which is developing it for the X5 eDrive and allow Rolls-Royce to reduce its carbon footprint and offer a more environmentally friendly mode of transportation to those who don't want to skimp on the luxury and prestige.

Rolls-Royce design chief Giles Taylor leaves the company

Another surprise executive departure on the sceptred isle: Rolls-Royce design chief Giles Taylor has left the car company and the parent BMW Group. Rolls-Royce's 52-word statement on Taylor's sudden exit said only that Taylor departed "to pursue alternative business interests." The news comes three days after Lotus CEO Jean-Marc Gales abruptly quit to become CEO of an English classic car restorer. Taylor leaves less than a month after Rolls-Royce introduced its brand-redefining Cullinan SUV, and before the auto show season where he would have been expected to lead the discussion on the Cullinan's genesis and detailing. According to his LinkedIn page, Taylor began his career with five years as an exterior designer at Peugeot, then graduated to a 14-year stint as chief designer at Jaguar; among other projects, he led the interior design of the 2003 Jaguar XJ before becoming chief exterior designer of the 2009 XJ. He moved from Coventry to Cheshire in 2011, becoming head of exterior design at Rolls-Royce. Just one year into the job, former director of design Ian Cameron left the company, and Taylor took over in 2012. His tenure has included the creation of retail products like the new Phantom and Dawn, one-offs like the Sweptail, concepts like the Next 100, and even a bespoke Paddington Bear. Rolls-Royce says it will announce a new designer "in due course." If the automaker looks in-house, it could tap Pavle Trpinac, now a senior exterior designer credited with the lines on the Wraith and the latest Phantom. Related Video: Image Credit: Rolls-Royce Hirings/Firings/Layoffs Rolls-Royce Luxury jean-marc gales giles taylor