1967 Rolls Royce Silver Shadow on 2040-cars

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Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

Rolls-Royce La Rose Noire Droptail a dark floral love letter to customization

Rolls-Royce's boat-themed custom vehicle developments have gone from the 2017 Sweptail to the 2021 Boat Tail and now the Droptail — to be precise, the La Rose Noire Droptail. This is the first of four coachbuilt Droptails, handed over in a private gathering near Pebble Beach to the family that commissioned it. The name La Rose Noire blows a kiss to the Black Baccara, a hybrid tea rose created in France around 25 years ago and a favorite of the matriarch in the family that commissioned the Rolls-Royce. The flower's petals shimmer from almost black to dark red-burgundy and pomegranate depending on the light and the angle of view. Two hues represent this fierce luster on the car: a deep red called True Love and a darker red called Mystery. Painters applied the iridescent True Love to the body with a secret base coat followed by five layers of clear lacquer, each lacquer layer blended with a slightly different tone of red. Rolls-Royce says it took more than 150 experiments to perfect the final product. True Love appears again on the Pantheon upper grille, the shade painted on the backs of the grille vanes. Rolls-Royce 3D-printed the lower intake in a composite material, accented with 202 stainless-steel ingots painted in True Love. Mystery bows on the 22-inch alloy wheels, contrasted with millwork that exposes the alloy spokes underneath. And a new chrome plating process created the darkly reflective Hydroshade tint of the brightwork. Removing the custom roof with its electrochromic glass panel reveals a cockpit that Rolls-Royce used to set new standards for its craftsmanship. The buyers wanted parquetry with a motif of scattering rose petals. Rolls-Royce decided the best way to achieve that would be to create and finish 1,603 Black Sycamore veneer triangles by hand, and lay 503 red veneer pieces asymmetrically among them to represent the petals. The woodwork runs across the instrument panel and in an element along the doors, then down the tail. The application was so intense that a single artist worked in one-hour stints no more than five hours a day in a sound-insulated room "to ensure the focus required."  Then there's the treasure in the instrument panel. The commissioning family went to Swiss watchmaker Audemars Piguet for a custom timepiece, a 43-millimeter Royal Oak Concept Split-Seconds Chronograph GMT Large Date.

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.