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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Rolls-Royce bringing art deco-inspired cars to Paris, celebrates with posters

Rolls-Royce announced that it will be bringing some "art-deco inspired" cars to the 2012 Paris Motor Show, and while we really have no clue what that means just yet, we're sure the cars are going to be very expensive.
The images show what appears to be a stylized Rolls-Royce Phantom or Ghost in an artistic rendering that would look at home in South Beach. Like the cars, Rolls-Royce is going all out with the launch of these special cars with an invitation-only introduction including a champagne reception.
We only have to wait until next week to see what features and styling changes Rolls-Royce has in store for these new bespoke models, but for now, enjoy this trio of art deco goodness and check out the press release below.

On this Rolls Ghost, diamonds are forever in the paint

Diamonds, the hardest rocks in the world, are found in everything from jewelry to tools – and now automotive paint. Rolls-Royce, a company happy to help paying customers indulge in one-of-a-kind, specially customized cars, has produced a long-wheelbase Ghost with a paint job featuring 1,000 crushed diamonds. It's called "Elegance," which seems like a pretty fitting name. One thing is for sure, the paint is dazzling in these photos. So the two months Rolls-Royce spent testing diamond paint finishes seem to have paid off. The rest of the car is a bit more run-of-the-mill Rolls-Royce, which is to say still pretty custom. It has hand-painted coachlines in red and black along the flanks, and the 21-inch wheels have matching red pinstripes. The color scheme is continued inside. Up front, everything is black, from the leather seats to the wool carpets. The sea of black is punctuated by red stitching and piping on the seats, as well as open-pore oak wood trim on the dash. In the back, the seats are a lighter gray leather with the same red stitching and piping. Our favorite part, though, is the plaid upholstery that lines the space in the front seats into which the rear tray tables fold. The car will be on display at the Geneva Motor Show alongside a few other older Rolls-Royce Bespoke models. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.