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Here's an official peek at the Rolls-Royce SUV

Rolls-Royce let out a pair of new images of Project Cullinan, the company's attempt to deliver ultra-luxury and brick-like aerodynamics in an SUV form factor. These images mark the first time we've seen Project Cullinan in its production body, albeit clad with swirly camouflage. All our previous spy photos showed a Phantom with a ridiculous wing, for example. These new images hide the wagon-like traits of the rear, but are a strong sign that Rolls has finalized the Cullinan's design. The prominent slatted grille and imposing headlights are the big design calling cards, but even with the camouflage, the upright fascia and long hood stand out as distinguishing styling traits. Even the mirrors say "Rolls-Royce", sitting atop delicate stalks with sizable housings on top. We can't divine much about the Cullinan's tail or rear haunches, so there's still some mystery yet to be revealed. With these are official images out, we expect an influx of spy images in the very near future. According to the company, Cullinan will move to the Arctic Circle for cold-weather testing after the Christmas holidays. Later next year, it's off to what's likely the SUV's primary market – the Middle East – for hot weather testing. Naturally, our spies should return a bevy of images of both hot and cold-weather testing. Stay tuned. View 2 Photos

Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.

Rolls-Royce Cullinan Black Badge combines elevated power, style, luxury

For once, a black-themed special-edition vehicle actually has some depth. And it had better, because it's a Rolls-Royce. The new Cullinan Black Badge is not simply an SUV with black exhaust tips, a black grille, and black trim work, though it does have all three. In addition to a myriad of design treatments, some of which have never been applied to a Rolls-Royce, the Cullinan BB has increased power, a sportier drive setup, and unique features specific to this vehicle.  One of the most significant upgrades between the base Cullinan and the Black Badge is the performance. Rolls-Royce finessed the twin-turbocharged 6.75-liter to make 600 horsepower and 664 lb-ft of torque, both up from 563 horsepower and 627 lb-ft of torque. Zero to 60 takes only 4.9 seconds, and it tops out at 155 mph. The Black Badge also has "intuitive throttle," which makes the ZF eight-speed transmission shift a little more aggressively, and a "low" button on the gear shift opens up a deep-voiced exhaust note. Furthering the package, Rolls-Royce made changes to the suspension components and settings to ready for lively driving. A higher brake point in the pedal travel and redesigned high-temperature-resistant brake discs help keep the SUV in check. This is also the first time ever a Rolls-Royce has used colored brake calipers.  Said to represent the style of a younger generation, "permanent bespoke" Black Badge vehicles undergo a dark transformation. We say dark, because black is not the only paint option. A white model was also shown at the unveiling and contrasted well with other darkened parts on the SUV. Apparently, each paint job is hand-polished for up to five hours to ensure peak shiny. Rolls-Royce emphasized how big of a deal it was to use a black Spirit of Ecstasy, which changed color thanks to a chemical process, not paint or wraps. The inverted badging, grille surround, side frame finishers, trunk handle, trunk trim, lower air inlet finisher, and exhaust pipes also received black makeovers, and new 22-inch black and silver wheels adorn each corner. Inside, "The King of the Night," as Rolls-Royce says (guess that title is available after the last season of "Game of Thrones"), has more all-new features. Crafted with a leather headliner and 1,344 fiber optic strands, the Starlight ceiling is introduced to the Cullinan with eight white shooting stars integrated into the pattern. The carbon fiber has been redesigned with aluminum weave and shows off a 3D geometric pattern.