Save Over $147,000 From Original Msrp. Orig. Msrp $477,600 on 2040-cars

Auto blog

Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce developing new convertible

Rolls-Royce is not a company that makes a lot of different vehicles, but of the ones it does, it tends to offer several versions. That's how we end up with sedan, long-wheelbase, coupe and (in the former's case) convertible versions of the Phantom and Ghost. And now Goodwood has confirmed development of another model.
Although details in the press release below are few and far between, it does promise to "deliver effortless, open-top touring... with an engaging and exhilarating driving experience." CEO Torsten Müller-Ötvös added: "We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership."
What that tells us is that the new model - set to reach showrooms "by mid-2016" - will be a convertible that's exciting to drive and more youthful than the Phantom Drophead Coupe. In other words, and in all likelihood, we're looking at the convertible version of the Ghost-based Wraith fastback (like the one we recently spotted undergoing testing, pictured above). Expect it, then, to carry the same 6.6-liter twin-turbo V12, but with the added rush of wind in your hair.

Rolls-Royce Black Badge Cullinan 'Blue Shadow' straddles Earth and space

Rolls-Royce has another special edition for stargazing types who might not have the schedules to stay up all night stargazing. Called the Rolls-Royce Black Badge Cullinan "Blue Shadow" Private Collection, its design honors the nebulous area where Earth's atmosphere ends and so-called "outer space" begins. Since the edges of our planetary terrarium blend into space, there's no useful coloring-book-like boundary. The International Aeronautics Federation uses an arbitrary height called the Karman line, which Hungarian engineer and physicist Theodore von Karman decided would be 100 kilometers above Earth because that's around where the last traces of aerodynamic lift petered out, giving way to "astronautics." The Cullinan Blue Shadow is a canvas for artistic representation of the Karman line and what lies beyond. The deep blue exterior color signifies the atmosphere's upper layers where the blackness of space suffuses the blue of our daytime skies. Contrasting satin jewelry in the front fascia suggests the silica and aluminum oxide whitewash applied to the thermal protection tiles on craft like NASA's Space Shuttle. The Spirit of Ecstasy was produced in 3D-printed titanium coated in a blue-tinted lacquer, the base inscribed with "Blue Shadow Private Collection." The Cullinan's 22-inch wheels are also dressed in a lacquer layer for dark translucence. Inside, the starlight headliner's been decorated with an embroidered moon composed of five colors, each color sewn in with a different technique and texture. The headliner's 799 white LEDs and 384 blue LEDs create a field of stars for Luna, Rolls-Royce engineers tweaking the twinkling effect in the LEDs "for an even more enchanting glow." The painted instrument panel and door cards transition from black up high to dark and then light blue below. Six layers of colors combine five blues with a black, providing another kind of twinkle thanks to blue and clear glass particles in the clearcoat. The Private Collection clock comes with blue anodized details and an engraved "Blue Shadow." The artwork created in the seats is a first for Rolls-Royce. Each seat's been perforated more than 75,000 times in a pattern representing the Earth as seen from space.