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Rolls-Royce delivers 6,000 cars in '23, the most ever in one year

It's good to be Rolls-Royce: In the year just passed, the British automaker sold more cars than ever. Rolls delivered 6,032 cars around the world — the most in its 119-year history — "despite continuing economic uncertainties and market volatility," the company said in a statement. The manufacturerÂ’s largest market last year was the United States, followed by China. The biggest-selling model was the Cullinan SUV, followed by the Ghost, the smaller of Rolls-RoyceÂ’s two saloons. In 2023, affluent buyers began taking possession of Rolls' first all-electric Spectre model in the autumn. Production of Spectre followed the expected demise of the brandÂ’s Wraith and Dawn models. Rolls-Royce cars are produced in Goodwood, southern England. The high-level brand became part of BMW in 1998. It has lately been emphasizing its custom Bespoke division, which generally accounts for higher profits builds. Treatments offered at extra cost to dress up a Rolls include special paint, styling cues and interior "scents." Current Chief Executive Chris Brownridge, who took on the role last autumn, said: ‘ItÂ’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, all-electric strategy for future model development and production. The record level of Bespoke commissions, both by volume and value, also underlines our position within the luxury sector.” His predecessor, Torsten Muller-Otvos, departed the company in November, having led the group since 2010 and overseen record-setting performances. RollsÂ’s North American division recently announced that it would drop the prices of some “aging” units in dealer inventories by $15,000 for cars sold by the end of March. The deal, unusual for Rolls-Royce, stipulates that the models that could benefit are the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost. Every little bit helps, we suppose.    

Rolls-Royce shows its festive side with limited-edition Neon Nights models

Anyone who has traveled to Las Vegas has undoubtedly seen brightly-colored Rolls-Royces parading down the Strip, but these head-turning creations usually weren't painted at the factory. The firm decided to flaunt its flamboyant side and one-up the tuners by releasing a colorful trio of limited-edition models named Neon Nights. Rolls-Royce based the Neon Nights on the Black Badge variants of the Wraith, the Dawn, and the Cullinan. Buyers have three colors to choose from: Lime Rock Green (for the Wraith), Eagle Rock Red (for the Dawn), and Mirabeau Blue (for the Cullinan). The first two receive gray leather, while the latter gets a white interior. Stylists didn't choose these colors at random. Lime Rock Green, in Rolls-Royce's own words, is naturally bestowed on the Australian green tree frog. One of its paint specialists spotted one while traveling. Eagle Rock Red is inspired by the flowers of a Hawaiian tree named 'Ohi'a lehua, and Mirabeau Blue is the paint team's tribute to the Periander metalmark butterfly that's native to Central and South America. After selecting suitably exotic plants and animals, Rolls-Royce's in-house paint team set out to give each hue a neon-like glow. Building the Neon Nights cars on the Black Badge variants peppers a bit of irony on the project, but it also gives customers more power. Pop the Cullinan's long, stately hood to find a 6.75-liter V12 that's twin-turbocharged to 600 horsepower and 664 pound-feet of torque, up from 563 and 627 in the regular model. Both the Dawn and the Wraith receive a twin-turbocharged, 6.6-liter V12 with 593 horsepower and 620 pound-feet of torque on tap, increases of 30 and 15, respectively, over the cars not ordered with the optional Black Badge package. Rolls-Royce explained it initially planned to cap production at one car per color, and it noted the trio was created specifically for customers in the United States. Unexpected demand from other global markets convinced the company to paint three additional cars in each color, meaning a total of 12 examples will be produced. Pricing hasn't been announced yet, but the buyers the British firm is trying to reach don't need ask for a window sticker. Related Video:

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.