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2019 Rolls-Royce Cullinan First Drive Review | $325,000 of monolithic serenity

JACKSON HOLE, Wyoming – The north face of Snow King Mountain drops a dizzying 1,571 feet, forming the steepest ski slope in the lower 48 states. Considering the Rolls-Royce Cullinan's prevailing theme of superlatives– it's named after the world's largest uncut diamond and claims the highest starting price of any SUV on the planet– it's no surprise that my first experience in the $325,000 monolith involved driving it up Snow King's switchback crisscrossed trail. For a vehicle that proudly displays a retractable Spirit of Ecstasy ornament above the imposing "Parthenon" grille, there are a few subtle ways the Cullinan departs from Rolls-Royce's tried and true touchpoints. Though its platform is an expanded version of the Phantom VIII's new so-called Architecture of Luxury, the aluminum spaceframe houses Rolls-Royce's first-ever all-wheel drive powertrain. The twin-turbocharged 6.75-liter V12 is another familiar element that delivers 637 lb-ft of peak torque at an even lower 1,600 rpm; horsepower remains at 563, or as they once said in olden times, "sufficient." But unlike in Phantom and Ghost, the rear passengers aren't nestled behind the D-pillar like starlets in hiding but instead are exposed with a clear view of the surroundings thanks to considerable acreage of double-paned glass. The commanding visibility from the elevated seats is lovely, especially when approaching Snow King Mountain's initial ascent. Though Cullinan is positioned as having some degree of offroad capability, don't expect the complex Terrain Response settings you'll find in a run-of-the-mill Range Rover. The only drive mode setting is "Offroad," which elevates the air suspension, stiffens the ride (to avoid bottoming out the dampers), and ensures that wheels are pushed earthward if contact is lost. Throttle response is softened, and traction control becomes less restrictive and can be completely disabled. Cullinan feels large and commanding from the driver seat which makes tackling the steep grade seem all the more doable. Push the Offroad button and the vehicle lifts up in steps, like a camel getting on its feet. There's a notably softer pause between throttle input and forward motion when you're climbing loose gravel, so much so that you might need to bury the throttle to get going. What's actually happening beneath you, though, remains a bit of a mystery thanks to the surreal levels of isolation and sound deadening embedded into this platform.

Odell Beckham Jr.'s custom Rolls-Royce hood ornament catches the true Spirit of Ecstasy

Odell Beckham Jr. hasn't even played a single game for his new team, yet he's already making a splash in Cleveland. Not for his play, but for his car. Images and video of OBJ's custom Rolls-Royce Cullinan hit the web this week, and it suits his larger-than-life personality perfectly. The Browns orange wrap is a minor piece in a grand package that includes a custom hood ornament that replicates his famous one-handed behind-his-head catch. Sorry, Spirit of Ecstasy. OBJ's career has been too impressive to be defined by a single play, but his 2014 catch against the Dallas Cowboys (seen below) is certainly a top highlight. Widely considered one of the greatest catches in all of NFL history, it has now been immortalized in a hood ornament of all things. But not just any hood ornament. It takes the place of the sacred Rolls-Royce Spirit of Ecstasy on his custom Cleveland-themed Cullinan SUV. And yes, it can still be hidden within the grille. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NFL players, and athletes in general, have been known to create some of the wildest custom vehicles we've seen, and OBJ's Double-R is no exception. Built by Dreamworks Motorsports in Roxboro, North Carolina, the Cullinan has an orange wrap, dark 26-inch Forgiato wheels with floating RR center caps, gloss black accents, and Suntek Films window tint. That's just the basic stuff. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cementing his car as a truly unique piece are the sound system and the interior. Dreamworks built a subwoofer box to mimic the iconic Rolls-Royce grille, and the one-off starlight headliner was constructed just for this vehicle with a custom pattern. Plus there's that Spirit of Hubris up front. Whether it's a no from you, dawg, or it's a resounding yes, there's no doubt this thing will get people talking. Inspect the details in the gallery above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.