2009 Rolls Royce Phantom 2dr Coupe on 2040-cars

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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

The Silver Spectre is a custom shooting brake based on the Rolls Wraith

The Rolls-Royce Wraith coupe undergoes a long-roof transformation in this custom by Niels Van Roij Design, and the result takes the name Silver Spectre Shooting Brake. It turns out the Wraith looks particularly fetching as a shooting brake, as these pictures attest. The Dutch-based automotive designer's firm previously built a Tesla Model S shooting brake for a wealthy Dutch collector and also built a spate of two-door Range Rovers, the Adventum Coupe, after the factory canceled the project. Aristocratic long-roofs seem to be their speciality. The Silver Spectre is custom-bodied from the A-pillars rearward. The roof is constructed from a single piece of carbon-fiber composite. The elongated custom side glass is accentuated with silver trim. The bustle-back liftgate is claimed to take its inspiration from "Anglian limousines of the 1950s and 1960s" and features inset glass. The sculpted forms are set off by the deeply metallic brown paint, which has nearly the level of metal flake used in bass boats. Inside, there are individual rear seats, and the available fiber-optic starlight headliner extends fully rearward. The leather-lined rear compartment is the perfect perch for the most pampered pooch — purebred Corgis, perhaps? Under the hood, the 6.6-liter V12 is massaged to deliver 700 horsepower (up from 624) and 664 pound-feet of torque (compared to 605). Each Silver Spectre will be individually kitted out with a unique exterior paint treatment (single color or two-tone), leather or silk upholstery, and a special custom interior element specific to that vehicle (such as a matching picnic hamper). If you like what you see, best get your order in soon, since only seven will be built. Related Video:

Rolls-Royce bringing three customer-commissioned cars to Beijing show

Rolls-Royce inaugurated a customization center called Private Office in Shanghai, China, in 2023, and it will bring the first three cars created in the facility to the 2024 Beijing show. The builds are based on the Spectre, the Phantom, and the Ghost, and they're inspired by travel. The cars are grouped under the Spirit of Expression label, and each one is given a name. Shown above, the Spectre is named "Escapism" and finished in a color combination that references a flower called lantana found in the South American tropics. The top part of the coupe is painted in Tempest Gray while the bottom wears Lantana Red paint. This color also appears on the center caps fitted to the 23-inch wheels. Inside, there's Selby Gray, Purple Silk, and Sunset leather upholstery, Sunset piping, and a Starlight headliner with Sunset-colored lights. Rolls-Royce Phantom Spirit of Expression View 15 Photos Somewhat more subtle than the Spectre, the Phantom is an extended-wheelbase model named "Magnetism" that's also characterized by a two-tone look. Designers headed to Sicily's Cala Luna beach for inspiration: There's Kabira Blue paint above the beltline and Cala Luna Sand paint below it. Arctic White and Cala Luna Sand accents add a finishing touch to the look. The interior gets a Starlight headliner with white and Galileo Blue lighting, an array of stainless-steel inlays, as well as Blue Gray, Navy Blue, and Arctic White leather upholstery. Rolls-Royce Ghost Spirit of Expression View 12 Photos We're off to Boracay Island in the Philippines for the Ghost, which is called Expressionism. Boracay Blue paint "evokes the sunsets over Boracay Island," according to Rolls-Royce, and it's accented by a hand-painted Lime Green stripe added as a reminder of the island's tropical landscapes. Black, Arctic White, and Lime Green leather upholstery dominates the interior. Look up, and you'll see a Starlight headliner that features a unique wave pattern, "like silk in the wind," created with over 1,000 "stars." There are eight shooting stars, too. Rolls-Royce notes that the three Spirit of Expression cars were commissioned by customers, so they'll presumably head off to their new home when the Beijing show closes its doors. The brand will open additional Private Office centers later in 2024, meaning we'll undoubtedly see additional one-off models before the end of the year. Rolls-Royce points out that most of its clients pay extra to customize their car.