2007 Rolls Royce Phantom Ewb Sedan 4-door 6.7l on 2040-cars

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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce Wraith Kryptos Collection is a car with a secret

Rolls-Royce has unveiled yet another special-edition vehicle, this one being a version of the Wraith. It’s called the Wraith Kryptos Collection, and itÂ’s a bit more intriguing than most.  That intrigue comes from the secrets itÂ’s holding within. This car is a driving encrypted cipher. Rolls-Royce designers decided to incorporate a “labyrinth of complex ciphers” outside and inside the Wraith Kryptos. “As a designer, IÂ’ve always been fascinated by the notion that you can communicate messages that are understood by only an elite few, using symbols, pictograms, and ciphers,” Rolls-Royce Designer, Katrin Lehmann said. Finding the key becomes integral to appreciating the full meaning of an item that can otherwise be viewed simply as a work of art.” A number of messages are encrypted throughout the vehicles, but youÂ’ll need to be a decent cryptographer to get anywhere with it. To be frank, weÂ’re not sure how complex Rolls-Royce got with its cipher. Perhaps the scores of folks still looking into the ZodiacÂ’s cipher could take a break and see what Rolls has in store for everyone. Whatever it is, there are only two people who own the code to read the messages, the designer, and the CEO. A paper key has been tucked away into the CEOÂ’s safe at the home of Rolls-Royce. Rolls-Royce probably hasnÂ’t told us everything, but you can find code on the Spirit of Ecstasy hood ornament, exterior paint, the headrests, metal trim and headliner. A combination of Kryptos Green (a newly-developed Rolls-Royce color), Delphic Grey, Dark Grey and Orbit Grey paint give this Wraith its signature appearance. For the 50 owners who end up with a Wraith Kryptos Collection, theyÂ’ll be able to submit guesses at cracking the code via the Rolls-Royce application, Whispers. Feel free to drop us a line when you figure it out, too.

Navigating the road time forgot in a Rolls-Royce Cullinan

The Rolls-Royce Cullinan glides evenly over the rutted single-lane dirt road, barely unsettling its passengers. Nobody is speaking in the lush cabin, not even my normally chatty 7-year-old.  All eyes are turned to the Delaware River gliding by, a dozen feet away, through a skim of skeletal hardwood trees. There’s no sign of humanity or habitation. ItÂ’s almost a scene in a movie. The Last of the Mohicans, perhaps.  Today we are exploring the Old Mine Road, and it is making us think of ghosts. Its 104 miles of asphalt and dirt make up one of the oldest continuously-used roads in America, stretching from New YorkÂ’s Catskills to the Pennsylvania Delaware Water Gap. The Lenape are thought to have first threaded a path here in the 1300s.  It is also a pathway wending its way through the NortheastÂ’s violent history, from bloody skirmishes between the original Native American inhabitants and European settlers to the Americans and Brits in the Revolutionary War. Little wonder that out here in the quiet, that history — and those ghosts — feel close. Amazingly, the 40-mile section in New Jersey that follows the eastern banks of the Delaware looks much like it did a hundred years ago. There are million-dollar views, but as part of the Delaware recreation area, no development is allowed.  Instead of the gated McMansions youÂ’d expect less than 1.5 hours from New York City, we are greeted by silent forest and twin lanes of bumpy or shattered asphalt. ThereÂ’s a section of dirt and gravel, narrowing to a single lane. Easy to imagine hundreds of years of horses and mules stamping down the thin path.  It is early spring and like everyone else, we have cabin fever. My wife, son and mother-in-law are sheltering-in-place at our country house in the Poconos. America is locked into a struggle with an invisible enemy. It seems a good time to get some historical perspective. If our ancestors lived and endured under harsh conditions, so can we.  There is nothing inherently unsafe or socially unacceptable about taking a short road trip on a virtually unused road, so we pack a lunch of cold pizza and snacks, and pile into the leather-bound, environmentally-controlled cocoon of the Rolls. We make our way to Kingston, N.Y., where the road begins. IÂ’m finally going to drive the entirety of the Old Mine Road.   Our Barney-purple Cullinan is a rolling sanctuary, a movable fortress of social isolation.