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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

What is the most expensive car in the world?

Highlighting one single vehicle as the most expensive car in the world isn't as straightforward as you might think. To get a solid answer, we're going to have to break the question into a couple of parts. First, we'll discuss the most expensive new car in the world, and second, the most expensive collector car in the world. And by the end of the article, you'll be armed with the information you're looking for: What is the most expensive car in the world? Before we get into the stratospheric numbers, let's take a step back and put things in perspective. For the last year or so, the average transaction price for a new car has hovered right around $48,000. That's almost 10 grand more than new cars cost in 2019, before the pandemic. What will that buy you today? Well, you can get a midrange Ford F-150, a Kia Telluride, or a Ford Mustang GT with a few options. Not bad when you consider that these choices are among the best in their respective classes. At the very bottom of the spectrum is the Nissan Versa, which is available brand new for well under $20,000. Sure, there are a few anomalies such as the Changli Nemica (it's kinda a car, though not exactly street legal here in America) that can be ordered from Alibaba for about $1,000 to start, but there are a bunch of hidden costs, including shipping. Most expensive car in 2024: Rolls-Royce Droptail Price: $30 million Outside of the classic car market, the most expensive new vehicle in the world is the Rolls-Royce Droptail. So far, three Droptail models have been built, one called the Arcadia Droptail, one in ruby tones called La Rose Noire Droptail and one called the Amethyst Droptail. The latest example, the Arcadia, is painted in a white shade that is infused with aluminum and glass particles for a pearl-like effect that adds depth. Past that, the overall design of all three Droptails remains largely unchanged with an upright grille, thin rear lights, and a rounded back end. Like other extremely luxurious and expensive nautical-themed cars from Rolls-Royce — see the 2017 Sweptail and the 2021 Boat Tail — the Droptail is a very rare machine. There's a solid chance the lone remaining version will cost even more than the $30 million-plus cost of the La Rose Noire. For those keeping track, the Rolls-Royce Boat Tail, which was previously the most expensive car in the world at $28 million, was the first model to emerge from the company's Coachbuild department that caters to the profanely wealthy.

Ghost Coupe to be fastest Rolls-Royce ever

Autocar has snapped spy shots of a Rolls-Royce Ghost Coupe, and judging from proportions the car will be so long in front and raked in back that it would make Dick Tracy whistle. We'll get the true story on that at next year's Geneva Motor Show, which is when Autocar says it's due to be revealed, but what's less in question is this: with a 6.6-liter, 600-horsepower V12 and a tauter ride it will be the fastest Rolls-Royce ever.
Weight is estimated to drop by 200 kg compared to its sedan sibling, and its roofline to drop by up to nearly three inches. If the horsepower numbers are correct the shorter and lighter Ghost coupe, with a 69-hp bump over the sedan, will assuredly deliver the "considerably brisker" acceleration promised. Helping matters will be the lowered chassis, larger tires, "mildly sports-orientated" brakes and a suspension tuned to be more aggressive but delivering just as much waftability.
Although it's being called the Ghost Coupe for now, insiders have suggested to the magazine that that it will get its own, bespoke, name, with pricing above the standard sedan but below the extended-wheelbase sedan.