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Bugatti and Rolls-Royce set annual sales records in 2022

Most of the carmakers positioned on the industry's upper echelons ended 2021 on a high note, and many posted even better sales figures in 2022. Bugatti and Rolls-Royce independently announced that they set new sales records in 2022 and noted that the future looks bright. Bugatti is one of the smallest car companies so its record might not initially sound impressive: it delivered 80 cars in 2022, which is exactly the number it predicted at the beginning of that year. If that seems like a rounding error, keep in mind that every car it offers is a hand-built, limited-edition model with a price tag pegged well into the six digits. Viewed in that light, making and delivering 80 cars is an impressive feat. That number includes the 400th example of the sold-out Chiron, the last nine units of the Chiron Super Sport 300+, and the 10 planned examples of the Centodieci. Bugatti points out that 80 cars is a record for the Molsheim factory, which was inaugurated in France in 2005. Bugatti has its work cut out for the coming years. It needs to build the final units of the Chiron, the 99 examples of the Mistral (pictured), and the 40 units of the track-only Bolide. All of these cars are sold-out so the firm currently doesn't have a car to sell but that's set to change soon: Bugatti-Rimac CEO Mate Rimac pledged to release more details about Bugatti's future in the second half of 2023, and he added that "Bugatti will honor its rich motorsport heritage and its connection with the 24 Hours of Le Mans, which celebrates its centenary year." Across the English Channel, Rolls-Royce delivered 6,021 cars in 2022, an increase of 8% compared to 2021 and its first annual result above the 6,000-unit mark. The company notes that these cars went to customers in about 50 different countries. Demand for personalized cars was at an all-time high in 2022 and the average selling price of a Rolls-Royce now stands at approximately ˆ500,000 (around $536,000). Rolls-Royce's biggest market remains the United States, where sales increased in 2022, followed by China, where sales posted a single-digit drop due to COVID-related lockdowns and other headwinds blowing across the nation. Sales in Europe increased in 2022 as well in spite of the war in Ukraine; Germany and the United Kingdom are among the nations that posted record sales in 2022. Interestingly, one of Rolls-Royce's largest Asian markets is South Korea, and more Bespoke orders came from the Middle East than from any other region.

Neglected Rolls-Royce Phantom may be the saddest of all time

Rolls-Royce prides itself on exemplifying the pinnacle of automotive elegance. The brand is synonymous with quality and luxury. However, in the end even a Rolls is still just a car, and if you don't keep it up, it's bound to fail. That deterioration can be seriously fun to watch, though.
This 2005 Rolls-Royce Phantom might now be one of the worst cars on the planet and only has a little over 95,000 miles on it. The video claims that the original owner in New Jersey didn't make payments on the car for three years but rented the sedan out to people and used it for a livery service. Now, it's repossessed and would probably cost more to fix than it's worth.
This Phantom has had a hard life. We don't want to spoil too many of the broken pieces because they pile up to become increasingly absurd. However, the pièce de résistance must to be the broken Spider-Man umbrella in the door.

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.