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2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

Rolls-Royce Phantom Series II introduced for 2023

Rolls-Royce sent its Phantom off to finishing school for 2023. What came back is the Series II, which Rolls itself acknowledges as a "subtle" evolution of the iconic superluxury sedan. To mark the occasion, the company commissioned a one-off model named Platino (for "platinum"), which is pictured below.  "The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thingÂ’,” said Rolls-Royce CEO Torsten Muller-Otvos in the company's official announcement.  The Phantom Series II received what Rolls-Royce described as a "light-touch" aesthetic update. The grille is just a touch more upright and is now illuminated (a cue borrowed from the Ghost) and the headlights now feature a laser-cut pattern designed to mimic the Rolls-Royce-signature "Starlight" headliner in the Phantom's interior. Two new wheel options have been added. The first is a 3D-milled stainless wheel featuring triangular facets; the second is the 1920s-style disc available in either stainless or black lacquer finish.  Inside, nothing has really changed, but you'd be unlikely to notice one way or the other since no two Phantoms ever really look alike unless they're deliberately commissioned thusly. Rolls-Royce says the steering wheel is the only interior upgrade of note; it was made slightly thicker. The infotainment system was also updated to incorporate Rolls-Royce Connected, which talks to its digital concierge smartphone app, Whisper. That allows owners to monitor the Phantom's vitals, send destinations to the navigation system or schedule service.  The Phantom Platino (that white one above) is a perfect illustration of what we said above about no two Phantoms looking the same. Rolls-Royce's Bespoke individualization program is busy pretty much 24/7 putting together one-of-a-kind creations for its uber-wealthy customers. The Platino's fabric rear seats are a nod to the early days of Rolls-Royce, when front seats were leather-adorned but the rear were covered in upholstered cloth.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

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Bentley and Rolls-Royce introduce new luxury vehicles and Toyota revealed its latest Prius. Autoblog Senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Bentley Rolls-Royce Toyota Convertible SUV Hybrid Autoblog Minute Videos Original Video bentley bentayga rolls-royce dawn