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I got to see the Rolls-Royce Dawn

Fri, Jul 24 2015

It may look like a Wraith convertible, but that doesn't do this new Rolls justice. In mid-May, Rolls-Royce announced the name of its forthcoming convertible: Dawn. Two days after that news was released, I saw the new car in Beverly Hills, CA. And as you can probably guess from earlier spy shots, not to mention my choice of lead photo, it looks like a Wraith convertible. Well, sort of. Before getting a full briefing of the new Dawn, I was frisked, security guards waved handheld metal detectors around my limbs, and my iPhone was confiscated. I was left standing outside a glamorous mansion with no more than a blue notebook, a pen, a glass of champagne, and gorgeous views of the Hollywood hills and Pacific Ocean. I was told to keep my mouth shut about everything I was about to see, until further notice. So no, I can't tell you everything I know about the Rolls-Royce Dawn; the company wants to save some information for the car's official unveiling in September at the Frankfurt Motor Show. I don't have photos. I don't even have a napkin sketch. Instead, I'm now allowed to tell you my impressions of the car I saw. It may look like a Wraith convertible, but that phrase alone doesn't do this new Rolls justice. Fabulous places. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. In an effort to really convey this, Rolls-Royce opted to give the car a totally different name – that's why it isn't called Wraith Drophead Coupe, like the convertible version of the flagship Phantom. "'Dawn' perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night," the company said in its original release. The Dawn name also harks back to the incredibly exclusive Silver Dawn from the 1950s, pictured above. Fabulous places and fabulous people. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. After a hearing details that shall not be mentioned here (yet), I met the Dawn for the first time. The car drove up a path to the Beverly Hills mansion's courtyard, top up, modern music playing in the background. This was the first time in recent memory that a convertible was introduced with its roof affixed, but this was intentional. With the roof on, the differences between Wraith and Dawn are immediately noticeable. View 8 Photos With the roof up, the big droptop sort of looks like a hot rod.

Rolls-Royce Phantom celebrates decade of decadence

Fri, 04 Jan 2013

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.

Ex-Rolls-Royce design chief Ian Cameron killed at home

Tue, Jul 16 2024

Former Rolls-Royce design chief Ian Cameron, the man who oversaw the automaker's design renaissance with the Phantom and Ghost ranges, was stabbed to death at his home in Bavaria (translated) on July 12. German newspaper reports have identified a suspect via surveillance camera (translated) whom police say is the killer. Apparently, the man went shopping at a store less than a mile from Cameron's house, then changed clothes and showed up at Cameron's door. A surveillance image before the suspect gets to the house shows him wearing the items that neighbors described, notably light pants, a dark blue hoodie, a red backpack and "yellow-green gloves." Someone reportedly cut the wires on the home security system, the suggestion being that the suspect or someone else involved had cased the house for at least a few days. It's said the killer rang the doorbell, attacking as soon as Cameron opened the front door, stabbing the designer to death. Verena Kloos, Cameron's wife, escaped to a neighbor's house and called police. This is a bizarre incident. Reports have floated the motivation that the killer wanted one of the vehicles in Cameron's car collection at the Bavarian property. Instead of going after a car, though, the killer ran off in his distinctive outfit, staying in the open long enough for neighbors to give a detailed description. He then changed clothes and ditched the backpack on a lakeside promenade not far from Cameron's house. Strangest of all, the man apparently left the clothes near the backpack, and the backpack contained items the man had bought during his shopping trip before the murder.  At the time of writing, police are searching throughout Germany but haven't caught the suspect. With a clear picture and a likely trove of DNA evidence, authorities have excellent leads. Anyone who can help is asked to get in touch with the Furstenfeldbruck Criminal Investigation Department at (+49) 8.14.16.120. Cameron's career started at Pininfarina in 1975, culminating in a greatest hits of designs while at BMW. He has exterior design of the third-generation Range Rover on his resume, as well as the BMW Z8. It was Cameron's Phantom, though, that helped create an entirely new Rolls-Royce after BMW bought the brand. CEO Chris Brownridge wrote on LinkedIn that "Ian played a significant role in shaping Rolls-Royce from when it was first acquired by BMW Group and moved to its home at Goodwood, West Sussex.