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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Cargo ship carrying 1,200 Jaguars and Land Rovers deliberately run aground [w/video]

A cargo ship carrying a load of new cars out of Southampton has run aground in the English Channel in between England and the Isle of Wight. The vessel apparently suffered some sort of failure just 45 minutes after leaving port that caused it to list heavily to the starboard side before the crew deliberately beached it on Bramble Bank to prevent the ship from capsizing altogether. The vessel, called the Hoegh Osaka, is a 590-foot car carrier weighing some 57,000 tons and registered in Singapore. Although several automakers (including Honda and Bentley) were reportedly looking into whether they had cars on board, the vessel is said to have been filled to approximately one-third its capacity, with 1,400 vehicles on board – including 1,200 Jaguar and Land Rover vehicles, 65 Mini models and one Rolls-Royce Wraith. 70 to 80 pieces of construction equipment were also said to be on board. The Hoegh Osaka was en route from the southern British port of Southampton to Bremerhaven, Germany. Fortunately, no major injuries have been reported. The crew was mostly airlifted by helicopter off of the beached ship, with two crew members evacuated by lifeboat. One crew member reportedly jumped over 25 feet off the ship into the water before being immediately retrieved by rescue workers. According to the Daily Mail, two crew members were treated for non-life-threatening injuries, including a broken leg. It may take several days, if not longer, to extract the vessel from the sand bank and ascertain the damage to the ship and its cargo. An early attempt to free the ship with tugboats failed, meaning that the Maritime and Coastguard Agency may have to wait until more favorable high tides to try again before towing the ship back into the port. Bramble Bank, where the vessel was run aground, is a well-known obstacle to maritime navigators. The Queen Elizabeth 2 ran aground there in November 2008 with 1,700 passengers on board, but was quickly freed by four tugboats and was able to continue on its way. Two local yacht clubs also play a cricket match there every year at low tide. The vessel's operator, Hoegh Autoliners, praised the skill and quick thinking of the crew in acting to prevent the ship's capsizing by running her aground on the soft, sandy shoal. Watch the clip below for aerial footage of the beached ship, courtesy of the BBC. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

NBA sneakerhead P.J. Tucker has Rolls-Royce Jordan 3s that match his Cullinan

There aren't many sneakers that 33-year-old Houston Rockets forward P.J. Tucker does not own. The only sneakers he hasn't gotten his hands on are likely rare grails normal people have never even heard of. His collection surpasses 2200 shoes, and he spent more than $200,000 on sneakers just during the 2017-2018 season. For sneaker fanatics, nearly every time he steps on the court is a throwback to a moment in shoe history or the creation of a new one. Tucker debuted Jerry Lorenzo's Fear of God Nike collaboration. He wore Stewie Griffin-themed Nike LeBron 6s that are valued at about $20,000 on Christmas day. Highly sought-after Nike Off-Whites are like Converse Chucks to him. So, what can you gift the sneakerhead who has everything? Houston-based Post Oak Motors knew it couldn't just gift any old pair of kicks from Flight Club, so the dealership commissioned a pair of Rolls-Royce-themed Air Jordan 3s to match the Rolls-Royce Cullinan that Tucker had recently purchased. The custom kicks were crafted by Jake Danklefs and his crew at Dank & Co. As shown in his Instagram post below, they were made to mirror the color scheme of the Cullinan Tucker ordered, which has white paint over a red interior. From afar, they look pretty similar to the Pure White Jordan 3 retros, but the details set it far apart from that general release shoe. Aside from the red guts and icey translucent outsole, the shoe is made entirely of various textures and hues of white. It has gloss, it has matte leather, it has alligator print, and it has a secondary reptile print. It all comes together with the double-R Rolls-Royce logo on the tongue. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tucker likes his cars, too. In addition to his Cullinan, he's flashed on Instagram a Miami Blue AWT Motorsports Porsche 911, a Rolls-Royce Phantom, a Lamborghini Aventador Roadster, and a Ferrari 488 Spider. He even has a photo of him with an old gold Nissan Maxima similar to the one his mom bought him for his first car when he was 14 years old. To some, this kind of sneaker obsession might seem frivolous or silly, but who are we to speak? We're car nerds, possibly the most money-sucking hobby there is. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: PJ Tucker via Instagram, Jake Danklefs Auto News Celebrities Rolls-Royce merchandise