2024 Rolls-royce Ghost on 2040-cars

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2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Rolls-Royce Wraith gets Inspired by Music for latest special

A favored status symbol of both old money and new, Rolls-Royce has counted some of the most famously wealthy personalities among its clients over the years. More than a few of them, of course, have been musicians – rock n' roll icons, in fact. And it's their legend from which the British automaker has drawn the inspiration for this latest special edition. Based on the Wraith fastback, the Inspired by Music edition is all done up in black and bronze. It's got a dark Lyrical Copper paintjob on the outside, and both brushed and polished copper trim throughout the interior. There's a bright book-matched copper dashboard, along with copper door inserts, speaker grilles, and more. Goodwood's customization department has also fitted it with woven leather floor mats and a special clock with a bezel designed to emulate vinyl records. Of course, it's also got what promises to be one of the finest sound systems in the industry. The Bespoke Audio setup packs 1300 watts of power and 18 speakers – including two subwoofers, seven tweeters, seven mid-range speakers, and two "exciter" speakers embedded in the headliner to round it all out. It even uses microphones to monitor sound levels inside and out of the vehicle, adjusting the volume and tone to compensate. This is the third such inspired Wraith special edition that Rolls-Royce has released. Back in May it released a rather different take in the white-on-white Inspired by Fashion edition. That was preceded in late March by the Inspired by Film edition. Each Wraith packs a 624-horsepower, 6.6-liter twin-turbo V12, making them the fastest, most powerful Rolls models to date. And if none of these particular special editions tickle your fancy, we're sure the company will create one for you to your own exacting specifications – assuming of course that you've got the means. Related Video: ROLLS-ROYCE WRAITH 'INSPIRED BY MUSIC' Rolls-Royce Motor Cars has contributed to the myth and legend of the contemporary music scene since the birth of Rock & Roll. Over half a century later, this long-standing love affair lives on, with some of the world's most celebrated artists choosing the marque as the ultimate affirmation of their success. In this spirit, Rolls-Royce Motor Cars is delighted to present Wraith 'Inspired by Music'. Since the launch of Wraith in 2013, customers have been able to commission their Rolls-Royce Wraith with Bespoke Audio; the most exhaustively designed sound system in automotive history.

Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.