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Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

Rolls-Royce teases Wraith debut in Geneva

Rolls-Royce is headed to the 2013 Geneva Motor Show with a new addition to its lineup: the Wraith. The ultra-luxury automaker says it plans to start deliveries by the fourth quarter of this year, though details are scarce at the moment. The automaker has contented itself with saying the Wraith will the "most dynamic, powerful and beautiful Rolls-Royce in the company's history." We hear it will be the most modest, too.
Rolls-Royce first began using the Wraith nameplate in 1938. The original car used a tweaked version of the 4.3-liter inline six-cylinder found in the company's 25/30, but its real claim to fame came from the fact that it boasted speed-variable hydraulic dampers. Capable of reaching speeds of up to 85 miles per hour, Rolls-Royce only built 492 examples of the vehicle's chassis.
You can look for the new Wraith to bow at the Geneva Motor Show in March. In the interim, check out the shockingly bare press release below and get ready for a spate of teasers to follow.

Rolls-Royce's future models will be electric-only starting in 2030

Rolls-Royce's first series-produced electric car, the Spectre unveiled in 2022, won't be its last. The BMW-owned company announced that every new car it launches after 2030 will be electric-only, though it stressed that there's still space in its range for V12-powered models. "All future Rolls-Royces, new ones, will be only electric while maintaining what Rolls-Royce stands for," company boss Torsten Muller-Otvos told British magazine Car. He added that this thinking explains the Spectre's overall design. "That's why we also decided to go with classical Rolls-Royce proportions. It needs to look like a Rolls-Royce: monolithic, great stature, it carries proudly the pantheon grille. It drives like a Rolls-Royce, it accelerates like a Rolls-Royce, it wafts like a Rolls-Royce ... it has all of the same materials — while being electric," he said. That doesn't mean that Rolls-Royce's design department is stuck in a rut. The modular platform that underpins the Spectre (pictured) will serve as the foundation for other EVs, and Muller-Otvos told Car and he's open to experimenting with "very different technologies" and "different shapes," though he stopped short of providing specific details. "[Electric technology fits perfectly with the brand," he opined. Rolls-Royce expects the Spectre will be able to drive for up to 260 miles on a charge. That's not much, but the company explained driving range isn't a big concern for its customers. They mostly use their cars in urban centers and they're able to charge at home and at work. If you're saving up for a V12-powered Rolls-Royce, it's not too late. "I still foresee a very good business for us in future for Cullinans, for Ghosts," noted Muller-Otvos in the same interview.