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Rolls-Royce reveals Year of the Dragon-themed customer commissions

Most buyers who order a new Rolls-Royce customize it through the brand's Bespoke department, and four recently requested a car inspired by the Year of the Dragon, which starts on February 10 in China. The company is highlighting the meticulous design changes it made. The batch of four Lunar New Year-themed cars is split into three units of the Phantom Extended and one example of the Cullinan. And, surprisingly, not all of them are headed to the Chinese market; Rolls-Royce says that the orders came from three different continents. Its designers started by creating a dragon logo specifically for the four builds. It's hand-stitched or hand-painted depending on the application. Red has historically been associated with the Year of the Dragon, it represents prosperity and good fortune in Chinese culture, and it defines the look given to three of the four cars (the fourth hasn't been unveiled yet). One of the Phantom Extended models is finished in a two-tone Cherry Red and silver livery with hand-painted Phoenix Red pinstripes and the dragon logo on each fender. The Cullinan is finished in Selby Gray and Cherry Red with white pinstripes and logos, while the second Phantom is black with Phoenix Red pinstripes and no dragon logos.  Painting the dragon logo that appears on the dashboard in three of the four cars is a complex, multi-step process that takes over two weeks. Rolls-Royce notes that the logo is the work of one artist who overlays multiple shades of red in four individual stages to achieve a 3D effect. Look up and you'll see another dragon; it's in the Starlight headliner. It consists of 677 stars that shine to create a dragon's shape and an additional 667 stars spread out across the panel. Designing this headliner took over three months and making it requires over 20 hours. There's no word yet on how much Rolls-Royce charged for each commission, but we're guessing price wasn't a concern.  Related video:

Buyers flipping a Rolls-Royce Spectre won't be tolerated, company says

The act of flipping cars — that is, buying a limited or highly desirable model and then reselling it for big profit — wonÂ’t go unnoticed, or be tolerated, by Rolls-Royce. Specifically referring to the new Rolls Spectre — the first electric car from the brand — Rolls-Royce CEO Torsten Muller-Otvos told Car Dealer that any customer who sells or try to sell one will be blacklisted for life if he attempts to buy another from a dealer. Speaking at the launch of the new car in California, he said: ‘I can tell you we are really sanitizing the need to prove who you are, what you want to do with the car – you need to qualify for a car and then you might get a slot for an order.” But those who violate the policy and resell the vehicle at a higher price are “going immediately on a blacklist and this is it – you will never ever have the chance to acquire again.Â’ The super-luxe Spectre is to open its order books soon with deliveries to start in the autumn. Base price in the UK is about $425,000. The response from some dealers in Britain, who say the inflated price resales are legal, was resentment at Rolls. London dealer Tom Hartle, known for selling secondhand Rolls-Royce models, said that he has already agreed to collect GBP50,000 ($65,000) premiums for two Spectres. He said he will have a Spectre for sale at his used-car dealership "within two weeks of it being launched.” ”I do not think it is fair for carmakers to tell customers who have spent close to half a million pounds on a car what they can do with it,” he told Car Dealer. Last year, General Motors said it would ban flippers "from placing future sold orders or reservations if the vehicle is resold within the first 12 months of ownership." Those high-demand products were the Corvette Z06, the Cadillac Escalade-V, and the GMC Hummer EV. And years ago, Ford famously sued wrestler and actor John Cena, who flipped a Ford GT in violation of his purchase contract. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At Rolls, the company maintains that it has paid close attention to SpectreÂ’s specifics while in development. "To do this, “ Muller-Otvos said, “we have conceived the most demanding testing program in Rolls-RoyceÂ’s history. We will cover 2.5 million kilometers – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit,"

Rolls-Royce bringing one-off Serenity to Geneva

Rolls-Royce is bringing Serenity of the Phantom kind, not the Joss Whedon kind, to the Geneva Motor Show. In case being driven around in 19-feet of extravagance wasn't enough, the firm's Bespoke Design team has stitched together a silk interior inspired by its historic cars, European furniture and Japanese Royal Kimono designs. We're told the result is a "haven of tranquility," as if that weren't the case before. It's also called "the most opulent interior of any luxury car," which makes us think Rolls-Royce won't let us get within 30 feet of it with our half-finished convention hall coffee and ham sandwich. We'll start cleaning up for the privilege now; there's a press release below in the meantime. Show full PR text ROLLS-ROYCE MOTOR CARS TO BRING SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 12.02.2015 -- The Rolls-Royce Motor Cars stand at this year's Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland. Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce. Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer. The marque's Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior. The new benchmark in super-luxury motor cars will be unveiled at a press conference in Hall 6 of the Geneva International Motor Show at 13.30hrs on 3rd March. The car will be on the stand for visitors to admire from 5th to 15th March. Design/Style Geneva Motor Show Rolls-Royce Luxury Sedan rolls-royce phantom