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Odell Beckham Jr.'s custom Rolls-Royce hood ornament catches the true Spirit of Ecstasy

Odell Beckham Jr. hasn't even played a single game for his new team, yet he's already making a splash in Cleveland. Not for his play, but for his car. Images and video of OBJ's custom Rolls-Royce Cullinan hit the web this week, and it suits his larger-than-life personality perfectly. The Browns orange wrap is a minor piece in a grand package that includes a custom hood ornament that replicates his famous one-handed behind-his-head catch. Sorry, Spirit of Ecstasy. OBJ's career has been too impressive to be defined by a single play, but his 2014 catch against the Dallas Cowboys (seen below) is certainly a top highlight. Widely considered one of the greatest catches in all of NFL history, it has now been immortalized in a hood ornament of all things. But not just any hood ornament. It takes the place of the sacred Rolls-Royce Spirit of Ecstasy on his custom Cleveland-themed Cullinan SUV. And yes, it can still be hidden within the grille. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NFL players, and athletes in general, have been known to create some of the wildest custom vehicles we've seen, and OBJ's Double-R is no exception. Built by Dreamworks Motorsports in Roxboro, North Carolina, the Cullinan has an orange wrap, dark 26-inch Forgiato wheels with floating RR center caps, gloss black accents, and Suntek Films window tint. That's just the basic stuff. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cementing his car as a truly unique piece are the sound system and the interior. Dreamworks built a subwoofer box to mimic the iconic Rolls-Royce grille, and the one-off starlight headliner was constructed just for this vehicle with a custom pattern. Plus there's that Spirit of Hubris up front. Whether it's a no from you, dawg, or it's a resounding yes, there's no doubt this thing will get people talking. Inspect the details in the gallery above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The Rolls-Royce Dawn leads this month's list of discounts

If you're one of the few readers of this site who is in the market for a $350,000 Rolls-Royce Dawn, well, first of all, good for you. And you should be prepared to keep some extra money in your pocket, too, as the drop-top Roller leads this month's list of the largest monetary discounts with an average of $14,733 taken off the machine's $359,250 sticker price. That means buyers are paying an average transaction price of $344,517 for the 2020 Rolls-Royce Dawn this month, according to data provided to Autoblog by TrueCar, which equals about 4.1% off the price on the sticker. An intriguing pair of supercars land in second and third positions this month. The 2019 Acura NSX is selling for an average of $145,174 this month, which represents a 9% discount, or $14,373. With an eerily similar 9% discount of $14,079 comes the 2020 Aston Martin Vantage, which has an average transaction price of $142,002 this month. The Maserati Quattroporte is up next with an average discount of $13,634. Another Rolls-Royce model lands in the fifth spot, but instead of the aging Dawn it's the brand-new Cullinan SUV. Although the luxury 'ute boasts a large discount of $12,427, its staggeringly high retail price of $332,750 means buyers are getting a little less than 4% off the sticker. More interesting to most buyers will be the 2019 Lincoln Navigator, which is one of our favorite full-size SUVs in America. Buyers of Lincoln's range-topping vehicle are getting average discounts of $11,761. That represents a 13.4% savings for a final price of $75,940. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video:

Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.