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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce sets sales record in 2021, despite ongoing pandemic

LONDON — Luxury carmaker Rolls-Royce, a unit of Germany's BMW, said on Monday its sales soared 49% to a record high in 2021 despite the global coronavirus pandemic, as demand worldwide for luxury vehicles surged. In an online presentation, Rolls-Royce CEO Torsten Muller-Otvos said the carmaker sold 5,586 vehicles to customers in more than 50 countries, the largest number in its 117-year history despite all the volatility wrought by the pandemic. "In the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand," Muller-Otvos said. He said sales hit all-time records in most regions, including China and the Americas. Premium and luxury car sales have been growing more broadly in key global markets such as China and the United States as pandemic travel restrictions have left wealthy consumers with more disposable income. "Covid forced many people to ground, not to travel anymore and for that reason there is quite a lot of wealth accumulated and that is spent on luxury goods," Muller-Otvos told Reuters. "We profited from that development." He said the carmaker's British plant in Goodwood was running at close to maximum capacity and its order books were full well into the third quarter of 2022. "If you order a Rolls-Royce today, you will expect to take delivery of it about a year from now," he said. Luxury British carmaker Bentley, a unit of Volkswagen AG said last week that it had cruised to a record year in 2021 as global sales jumped 31% amid strong demand for high-end vehicles. Last week BMW said it had achieved record sales of over 2.2 million vehicles from its BMW brand in 2021, outstripping 2019 sales despite a global shortage of semiconductor chips. Muller-Otvos said that while the chip shortage was cause for concern, Rolls-Royce's parent BMW had "assured that we could take delivery of all the chips we need to build our cars, so we haven't seen any shortages." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mansory-tuned Rolls-Royce Cullinan is dubious decadence

German tuner Mansory doesn't do subtle, but its latest take on the Rolls-Royce Cullinan goes above and beyond in the flamboyance department. It celebrated the opening of its first showroom in Dubai by giving the British SUV a love-it-or-hate-it redesign inside and out. Nearly every part of the Cullinan's exterior has been modified. Mansory installed a full body kit that adds a deeper front bumper with extra air intakes and a splitter, vents chiseled into the fenders, side skirts, a spoiler above the rear window, and a sizeable rear diffuser. Flared wheel arches cover 24-inch forged wheels, and many of the exterior add-ons feature a black, gray, and white finish that almost looks like granite, a resemblance we're guessing is intentional. And, don't look for chrome: The bright bits were made black to give the SUV a more sinister look. Inside, the granite-esque finish appears on most of the trim pieces, and Mansory fitted leather upholstery with a wave-like motif on the door panels and on the center consoles — there are two in the Cullinan. The passenger sitting in the back enjoy individual power-adjustable seats upholstered in different colors, tray tables integrated into the front seatbacks, and an outline of the United Arab Emirates in the headliner. The same outline is stitched into the rear headrests and into the seatbelts, which also gain a white Mansory-branded stripe. Mansory didn't publish precise technical specifications, but we know that it didn't leave the drivetrain untouched. It quotes an output of 610 horsepower and 701 pound-feet of torque, while the stock Cullinan's 6.75-liter V12 posts 563 and 627, respectively. Another detail that hasn't been released yet is pricing. But, if you need to ask, odds are you're not the kind of customer that Mansory wants to lure into its showroom. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.