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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce Spectre revealed — its first-ever, 577-horsepower electric car

Next year, Rolls-Royce plans to deliver its first EV: Spectre. Teased more than a year ago, this new EV will be the first battery-powered model from Rolls-Royce (but not its last) as the company turns the page to what CEO Torsten Muller-Otvos called "the start of a bold new chapter" for the show-stopping British marque. While the Spectre is not yet ready for prime time, the new battery-powered coupe has reached the point where Rolls-Royce is comfortable sharing it with the world as its engineers work to hammer out the details.  Rolls-Royce Spectre EV View 34 Photos Its side profile may suggest that Spectre shares its underpinnings with the Wraith, but Rolls-Royce says that's not the case. Aerodynamic drag be damned, Rolls-Royce went out of its way to redesign the Spirit of Ecstasy so that it could remain a fixture of the company's design even in a world where even the smallest hint of turbulence can draw scrutiny. This is the first production implementation of the revised ornament. Under the skin lies an all-aluminum architecture engineered to reduce mass wherever possible. This (and its derivatives) will be the platform upon which Rolls-Royce's future EVs will ride; it's also shared with the company's latest round of petroleum-powered models. Rolls-Royce says it is also 30% stiffer than any previous model the company has sold, which is no mean feat considering the fact that its engineers incorporated the battery pack into the Spectre's structure.  Integrating powertrain into the chassis can be a nightmare for internal combustion models, but Rolls-Royce says it has paid big dividends with Spectre. Mass dampening is one of the most effective means of controlling vehicle NVH, and very few components offer the density of a battery pack. All 700 kilograms (~1,540 pounds) pull double duty as sound deadening in the Spectre. That brings its total curb weight to just under 6,650 pounds — approximately 1,300 pounds heavier than the Wraith.  Rolls-Royce says it'll have more than enough power to overcome that mass. While specifications of the battery pack and motors are not yet available, Rolls-Royce did confirm that it its targeting a power output of 577 horsepower and 664 pound-feet of torque. It should hit 60 mph in just 4.4 seconds on the way to a top speed of 155. With its 23-inch wheels, it should offer approximately 260 miles of range on the EPA cycle.

Rolls-Royce just unveiled the Rolls-Royce of picnic baskets

While automakers such as Cadillac and Koenigsegg have prepared debuts for full-size automobiles at Pebble Beach this week, Rolls-Royce has decided this will be the perfect occasion to unveil a picnic basket. That being said, this picnic basket is fully up to Rolls-Royce standards. And that's important because when you take your Rolls out for an al fresco lunch, a plain old blanket and an Igloo cooler simply won't do. There will only be 50 of these baskets made and they will accompany the final 50 Phantom Coupes and Drophead Coupes. Each is crafted from American walnut wood and leather that is coordinated with its accompanying car's exterior color. The basket also has milled aluminum hinges with the debut locations of the cars' concept predecessors. Because of course it does. View 11 Photos The basket is equipped with only the finest dining wares including a walnut cutting board, Rolls-Royce embroidered napkins, and stainless steel cutlery. Then there's the genuine lead crystal wine glasses and dishes with details in black paint and platinum. Obviously silver or gold wouldn't cut it. The basket will be shown at the Pebble Beach Concours d'Elegance this weekend. So if you're there and are wondering why a picnic basket is being so prominently displayed, now you'll know. Related Video: