2011 Rolls Royce Ghost. Pano Roof. Chrome Wheels. Heads Up Display 404-230-1984 on 2040-cars

Auto blog

Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

Rolls-Royce Spectre EV spied up close in best spy shots yet

Rolls-Royce promised it would be developing the Spectre electric car “in plain sight,” and hereÂ’s some decent proof of that in spy shot form. Outside of the initial teaser photos released by Rolls-Royce earlier this year, we havenÂ’t seen any other details of the electric Rolls. ThatÂ’s changed today, as one of our spy shooters captured a test Spectre both on the pavement and on a flatbed.  The most intriguing angle of view is directly from the front. We can just make out that this Rolls appears to be wearing a version of the upcoming stacked headlight look previously spied on soon-to-come BMW models like the next-gen 7 Series and refreshed X7. The close-up view also provides a look at the traditional Rolls-Royce grille and the lower front bumper design. Perhaps Rolls will sort out a more elegant solution by production time, but the sensor module in the center of the lower front bumper is a bit of an eyesore.  Heading to the rear, we see some taillights lit up, but itÂ’s difficult to make out what they might look like in final production form. These could simply be test lights and not represent what the actual production lights look like, too. As for the rest of the rear, the lower bumper is quite the piece. It juts out way beyond the bodywork and in no way looks like the finished product. One of the last intriguing items of note is the angle of the rear tire when the driver has the steering wheel at full lock. ItÂ’s not an extreme angle of rear-wheel steer, but the rear wheel does appear to be turned in the opposite direction as the fronts. This car being a coupe, itÂ’s reasonable that it wouldnÂ’t need a massive amount of rear-wheel steering to be agile in a city, but itÂ’s still a Rolls-Royce, so coupe or not, itÂ’s massive. Beyond those specific details, we can simply enjoy seeing the upcoming EV in clearer, closer photos than ever before. Rolls-Royce says the production car is coming in 2023, so we suspect there will be many more spy shots and small details released between now and then. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.