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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Freddie Mercury's silver Rolls-Royce auction will benefit Ukrainian war victims

Freddie Mercury, Queen’s exuberant front man, had a penchant for very expensive, very lux cars; a Lincoln, a Daimler, and his favorite, a 1974 Rolls-Royce Silver Shadow. The limousine, which chauffeured Mercury until his death in 1991 (he had no driverÂ’s license), is now on its way to a higher calling: ItÂ’s to be sold off next month at RM Sotheby's London auction, with proceeds going to the Superhumans Center, a charity supported by Richard Branson and others to provide aid for war victims in Ukraine and to fund construction of a hospital in Lviv. According to the Hagerty automotive site, MercuryÂ’s sister Kashmira drove the car for a time after her brotherÂ’s death. With 62,000 miles on the clock, it was eventually put up for auction in Britain and sold in 2013 and fetched GBP74,600, the equivalent of GBP131,098 (about $146,000) today. The car is painted a color called Silver Chalice and has a blue interior. It is powered by a V8 motor. The sedanÂ’s memory was kept alive in the Queen biopic, “Bohemian Rhapsody.” At the beginning of the film, the rocker is being delivered to the Live Aid concert in a silver Rolls (not MercuryÂ’s original, presumably). In other Queen-related news of note, band members Brian May and Roger Taylor authorized the release Thursday of a newly-discover song, “Face It Alone,” originally recorded in the 1980s. It was targeted for inclusion on “The Miracle,” QueenÂ’s 13th studio album, but didnÂ’t make the final release. The song was discovered by a team assembling an upcoming eight-disc Queen box set. “WeÂ’d kind of forgotten about this track,” Taylor said in a statement. “But there it was, this little gem. ItÂ’s wonderful, a real discovery. ItÂ’s a very passionate piece.” Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Freddie Mercury's Rolls-Royce View 11 Photos Celebrities Rolls-Royce Auctions Luxury Sedan

Former Princess Diana Rolls-Royce being auctioned for charity [w/video]

While it isn't that uncommon to see cars belonging to celebrities and dignitaries roll across the auction block these days, this car is a little extra special. This particular 1979 Rolls-Royce Silver Shadow was the car that Prince Charles and Princess Diana arrived at the White House in during a visit in 1985. As some added trivia, this was also the visit where Princess Di cut a rug with none other than John Travolta.
Volo Auto Museum will be auctioning off this piece of American and British history on November 9th - exactly 27 years from Princess Di's White House visit. According to the auction listing, this armored Silver Shadow was the official car of the UK's embassy, and it has been valued at around $2 million by the Berman Museum of History. The auction will have no reserve with some of the proceeds going to the Children with Cancer UK charity that Princess Diana started in 1988.
Scroll down for more information about this car and its auction as well as a video showing Prince Charles and Princess Diana arriving at the White House in the car back in 1985.