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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Hearse based on Rolls-Royce Ghost called the Ghoster, may be too on-the-nose

If you want to roll in a Rolls-Royce even after the very end, an Italian company called Biemme Special Cars has turned the Ghost into one of the world's most luxurious hearses. It keeps the sedan's distinctive rear-hinged doors and luxurious cabin and adds a huge coffin compartment. While it's relatively difficult to make an elegant-looking hearse, the Ghost-based model — which is oddly known as the Ghoster — features a pretty sleek design. It's almost identical to the regular-production Ghost from the tip of the front bumper to the upper part of the windshield. Beyond that, it features an upward-sloping roof panel painted in the same color as the hood, huge side windows with a bright frame, and a seriously long wheelbase. Biemme explains that it expanded the Ghost's body using a tubular structure that's covered with steel panels. The passenger compartment looks like it's standard Ghost fare, so what you get largely depends on the boxes you tick when you configure the car. Wood interior trim, leather upholstery, and other opulences comes standard, and Biemme notes that a 1,300-watt sound system is available ... because you need that in a hearse? Maybe to play something by Ray Parker Jr.? The list of options also includes a built-in drink cooler, the Starlight headliner, internet connectivity, and LED interior lighting, while the rear doors can be ordered with curtains. Biemme separated the passenger and coffin compartments with a shatter-proof divider. It then added a power-operated platform and LED lighting, while the same type of wood trim and leather upholstery used in the passenger compartment adds a finishing touch to the design. There are no hearse-specific mechanical modifications. Power comes from a 6.7-liter V12 that's twin-turbocharged to 563 horsepower and 627 pound-feet of torque, so the Ghoster should offer decent acceleration in spite of what we imagine is a not-inconsequential amount of weight added by the hearse conversion.  Biemme hasn't announced pricing for the Ghoster. For context, the standard Rolls-Royce Ghost starts at approximately $350,000. Featured Gallery Rolls-Royce Ghost-based Ghoster hearse Aftermarket Rolls-Royce Wagon Luxury

On this Rolls Ghost, diamonds are forever in the paint

Diamonds, the hardest rocks in the world, are found in everything from jewelry to tools – and now automotive paint. Rolls-Royce, a company happy to help paying customers indulge in one-of-a-kind, specially customized cars, has produced a long-wheelbase Ghost with a paint job featuring 1,000 crushed diamonds. It's called "Elegance," which seems like a pretty fitting name. One thing is for sure, the paint is dazzling in these photos. So the two months Rolls-Royce spent testing diamond paint finishes seem to have paid off. The rest of the car is a bit more run-of-the-mill Rolls-Royce, which is to say still pretty custom. It has hand-painted coachlines in red and black along the flanks, and the 21-inch wheels have matching red pinstripes. The color scheme is continued inside. Up front, everything is black, from the leather seats to the wool carpets. The sea of black is punctuated by red stitching and piping on the seats, as well as open-pore oak wood trim on the dash. In the back, the seats are a lighter gray leather with the same red stitching and piping. Our favorite part, though, is the plaid upholstery that lines the space in the front seats into which the rear tray tables fold. The car will be on display at the Geneva Motor Show alongside a few other older Rolls-Royce Bespoke models. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.