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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce luxes up Paddington Bear

There are few things quite as quintessentially British as Rolls-Royce and Paddington Bear. And now the two have come together in one glorious creation.
As part of a promotion for a new Paddington movie and to raise funds for the UK's National Society for the Prevention of Cruelty to Children (NSPCC), London is decorating itself with a series of 50 sculptures reinterpreting the classic British children's character dotting the Paddington Trail across the city.
One of those installations has been created by Rolls-Royce, whose take on Paddington wears a brown leather duffel coat with a purple cravat and hat, a zebrawood suitcase and a pair of MK8 driving goggles that pay homage to the company's gentleman-racer history. He stands atop a chrome base modeled after Rolls' iconic Pantheon grille.

Rolls-Royce's all-electric aircraft completes 15-minute maiden voyage

Rolls-Royce, best known in aviation for its jet engines, has taken an all-electric airplane on its maiden voyage. The "Spirit of Innovation" completed a 15 minute flight, marking "the beginning of an intensive flight-testing phase in which we will be collecting valuable performance data on the aircraft’s electrical power and propulsion system," the company announced.  Rolls-Royce said the one-seat airplane has "the most power-dense battery pack every assembled for an aircraft." The aircraft uses a 6,000 cell battery pack with a three-motor powertrain that currently delivers 400kW (500-plus horsepower), and Rolls-Royce said the aircraft will eventually achieve speeds of over 300 MPH.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The flight comes about a year after the originally scheduled takeoff and about six months after taxi trials. Rolls-Royce is also developing an air taxi with manufacturer Tecnam, with the aim of delivering an "all-electric passenger aircraft for the commuter market," according to the companies. It has previously teamed with Siemens and Airbus on another e-plane concept.  Aircraft companies have been exploring electric airplanes for a number of years, as air travel and cargo accounts for an increasing amount of greenhouse gases. The World Wildlife Foundation has called it "currently the most carbon intensive activity an individual can make."  Weight is a much bigger problem for airplanes that it is for cars, however. Ford's all-electric Lightning pickup weighs 1,800 pounds more than the gas-powered model, and offers a range that's slightly under half. However, if you added 1,800 pounds to to a Cessna 206 Turbo Stationair, you'd exceed its useful load by 500 pounds before you even loaded passengers (or the pilot) — so it wouldn't even get off the ground.  The project was half funded by the Aerospace Technology Institute and UK government, with the aim of eventually creating all-electric passenger planes. "This is not only about breaking a world record; the advanced battery and propulsion technology developed for this programme has exciting applications for the Urban Air Mobility market and can help make ‘jet zeroÂ’ a reality," said Rolls-Royce CEO Warren East. This article by S. Dent originally appeared on Engadget. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.