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Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.

This is the very last Rolls-Royce Phantom VII

Rolls-Royce built its very last Phantom VII today. The model was first introduced in 2003 and ends with this one-of-a-kind long-wheelbase model that will go to the unnamed Rolls-Royce collector who commissioned it. The car itself is themed around 1930s-era ships, which is in turn a nod to the era of the first Phantom I, launched in 1925. Immediately upon looking at the car's "Blue Velvet" paint scheme, you can see the oceanic influence. The color is accompanied by coach lines with a ship motif, and the tires have white lines to complement it. Inside, the car features the beautiful marquetry wood trim the brand has become known for. The dashboard shows a '30s-era ship with a map of North America and Europe in the background. Further maritime highlights include dash clocks modeled after ship radios, and embroidery on the "Powder Blue" leather that mimics the look of ocean waves. The front dash clock has a movable bezel for different time zones, and Rolls-Royce says the carpeting has been cut to look like a ship's wake. While this generation of the Phantom is at an end, it's by no means the end of the line for the name. We've seen prototypes of the Phantom VIII running around, and Rolls-Royce has openly said that a successor is coming. We expect the new generation will only be available in short- and long-wheelbase sedans to start, and will probably be revealed sometime this year, perhaps as soon as the Geneva Show in March, or as late as the Pebble Beach Concours in August. Related Video:

Bloodhound hits 210 mph in test for land speed record run

It was actually 210 miles per hour, 10 mph faster than promised. The rest of the day went swimmingly, and on schedule, by the Bloodhound land speed record team. "The car ran for 20 minutes, and it did two full-power runs, with full power for 5 seconds, and 0 to 200 mph in just under 9 seconds," said Mark Chapman, Bloodhound's chief engineer. "So the exciting bits were about 18 seconds long, but people were here from dawn to dusk. The atmosphere was unbelievable." Bloodhound, which will travel at 70 mph simply on the idle of its EJ200 jet engine, had to be held back on the brakes before wing commander Andy Green floored it for 5 seconds. The jet flamed and roared on afterburner and then it was over. I might have given a little squeak; it was mightily impressive. "This is a really big engine," said Richard Noble, Bloodhound project director and former land speed record holder, "and when it runs, there's a flame and a crackle and boom, and people think, 'My goodness, that's really something.'" It was, and Green might well have thought so when he first came to apply the brakes in testing for the inaugural public run last week on the runway at RAF St Mawgan near Newquay in Cornwall. "We've had some interesting times working out how carbon brakes work, because they do take a while to warm up," said Chapman. "The cockpit footage online shows Andy's eyes looking like dinner plates when he puts his foot on the brake and nothing happens for a bit." Typically, Green took it all in his stride. He is one of just three people alive to have traveled at 600 mph on the ground (Richard Noble and Craig Breedlove are the others) and was hugely impressed with Bloodhound. "The car is absolutely fabulous," he said. "From day one, it felt right: crisp and precise, you can feel it on the road; it's super. There was only one slight surprise on the braking and that was more to do with the engine over-swing." This meant that the Rolls-Royce Eurofighter engine wouldn't shut off immediately when Green lifted from the throttle. "That delay was a real surprise to us," he said, "because all previous jet cars have had mechanical fuel-control systems where a rod closes a valve and a quarter of second later, all thrust has gone. The EJ200 engine, though, manages its own fuel supply based on what the digital throttle request is, and it takes quite a lot longer to stop.