2019 Rolls-royce Cullinan on 2040-cars

Auto blog

Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)

Rolls-Royce gets Inspired by Film with latest Wraith special [w/video]

"You like me, you really like me!" If Rolls-Royce could tune its exhaust note to speak those words, (in Sally Field's voice, no less) we get the feeling it would. But since it can't it has done what it does best: launch a special edition. In this case, it's called the "Inspired by Film" edition, and it's based on the Wraith. Its creation was inspired by And the World Stood Still, a rather dramatic promotional video that accompanied the Wraith's launch two years ago. The film, which you can view below if you missed it the first time around, involved 100 DSLR cameras, 36 computers and nearly a mile of cabling, orchestrated in Barcelona to capture the spirit of the Rolls-Royce fastback. It was decorated with a Gold Award by the International Visual Communications Association and was recently admitted to the National Archive of the British Film Institute. So to mark the occasion, Rolls is rolling in to the New York Auto Show with this special edition. Taking the Silver Screen theme quite literally, it's decked out with two-tone silver paint, a solid silver Spirit of Ecstasy hood ornament and grey leather with ebony and aluminum trim. The special edition will be available to order right after its debut in Manhattan, and of course comes with the 6.6-liter twin-turbo V12 churning out 624 horsepower to make the Wraith the fastest, most powerful production model in the company's history. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ROLLS-ROYCE WRAITH 'INSPIRED BY FILM' DEBUTS AS LAUNCH FILM IS ACCEPTED INTO BFI NATIONAL ARCHIVE 31 March 2015, Goodwood The groundbreaking Rolls-Royce Motor Cars Wraith launch film, 'And the World Stood Still', has been accepted into the BFI (British Film Institute) National Archive, the world's most significant collection of film and TV. To celebrate the event, Rolls-Royce Motor Cars has created Wraith 'Inspired by Film', which will debut at the 2015 New York Auto Show tomorrow, 1 April 2015. The film, which won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI's Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive. "We are delighted to see Rolls-Royce's Wraith launch film enter the BFI's collection," commented Russell.

The Rolls-Royce of cocktails is a coddling ride for your tastebuds

In our last installment of the irregular and irreverent series on drinks loosely connected to – or named after – automobiles, we sipped a Speedway Cocktail, a drink that was as exciting (and dangerous) as the early Indy 500. This time, we're stirring a Rolls-Royce Cocktail with a silver spoon. And, as always, enjoy cocktails (and reading about them) while you're not behind the wheel. If the rumors we hear are correct, Rolls-Royce will be unveiling an all-new Phantom this summer. The arrival of a flagship Roller isn't quite as rare as the coronation of a new member of the British Royal Family, but is tres recherche nonetheless. Since the nameplate's founding nearly 100 years ago, this will be only the eighth generation of Phantom to be delivered into the greedy hands of the world's vilest oligarchs. If you're one of the .01 percent, this is cause for a drink, and what better cocktail to raise in toast than one named for the brand itself? (For us 99.99 percenters, the answer is easy: Molotov.) As you might expect, the Rolls-Royce cocktail is kind of a classied-up version of an upscale iteration of an already elegant drink, conjugated from the classic (gin) martini and it well-married brother, the Martinez. "It's basically a very wet martini," says Paul Hletko, founder of FEW Spirits, an Evanston, Illinois gin and whiskey distillery acronymically (and winkingly) named for local maven Frances Elizabeth Willard, who helped found the Women's Christian Temperance Union – one of the forces behind Prohibition. "Two-to-one is a fantastic ratio of gin to vermouth that really lets the vermouth shine, and then having that split between dry and sweet vermouths gives you fantastic and rich complexity, with that little bit of Benedictine being that really nice herbal add," Hletko told us. It all sounds intriguingly botanical, and the drink itself has a reputation as being a favorite among bartenders, a coupe brimming with insider insight. "In the history of drinking there are many cocktails made with vermouth and gin," says legendary mixologist Charles Schumann from Schumann's Gastronomie in Munich.