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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

The Rolls-Royce Phantom leads this month's list of discounts

Every month, we take a look at vehicle sales data in America to pick out the vehicles with the largest monetary discount. Usually, the list is dominated by high-performance two-door luxury sports cars. This month is different. Much to our surprise, the 2020 Rolls-Royce Phantom stands above all others with an average discount of $18,588 off the price quoted on its window sticker. Now, it bears mentioning that an $18,000-plus discount still only represents 3.46% of its $537,500 average retail price, and that the resulting $518,912 cost to drive off the showroom floor still makes the Phantom an extremely expensive range-topping luxury sedan. Still, even very wealthy people won't snicker at that kind of savings. Up next is another unlikely newcomer to the biggest-discount chart: the 2020 Porsche Taycan. The electric super sedan's average sticker price of $152,250 is cut to $135,707 after a discount of $16,453 is lopped off. That represents a savings of nearly 11%. We can't say how many of the Taycan's buyers over the last month will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three is the 2020 Maserati Quattroporte. Buyers of this Italian luxury sedan are saving an average of $13,839 for an average transaction price of $87,646. We normally only share the top three, but this month's list is interesting enough that we'll share some more. In fourth and fifth place are the 2020 Mercedes-Benz S-Class (with an average $13,239 discount) and the 2021 BMW 7 Series (with an average $12,435 discount) followed by the 2020 Rolls-Royce Wraith — interestingly enough also with a savings of 3.46% — and the 2020 Maserati Levante and Ghibli. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Blacked-out Rolls-Royce Cullinan Black Badge returns with new design

Rolls-Royce's blacked-out Cullinan Black Badge was popular enough to warrant a follow-up. Designed for buyers who want a less traditional look, the Cullinan Series II-based Black Badge features specific exterior details and carbon fiber trim that takes 21 days to manufacture. BMW-owned Rolls-Royce isn't the only carmaker that offers a blacked-out trim level, but it takes the look further than most. Up front, the illuminated grille is finished in black with contrasting silver accents, though buyers can alternatively order an all-black grille, and all of the exterior trim pieces (including the power-retractable Spirit of Ecstasy emblem, the trim around the window, and even the door handles) are black as well. Black Badge-specific 23-inch wheels and red-painted brake calipers round out the list of major exterior changes. Inside, one of the highlights is the Technical Carbon trim also found in the original Cullinan Black Badge. Rolls-Royce notes that this trim is finished with six coats of lacquer, cured for 72 hours, and hand-polished. There are 23 individual trim pieces; making them takes 21 days. One of the numerous upholstery options is a type of cloth called Duality Twill. It's made from bamboo and inspired by the bamboo grove in Le Jardin des Mediterranees, which is a park located in the south of France that's home to numerous exotic plants from around the world. Here again, the amount of work that goes into each detail is stunning: Rolls-Royce notes that making a full Duality Twill interior requires up to 2.2 million stitches and 11 miles of thread. Other upholstery types are available, and the list of options includes a champagne cooler. Power comes from a stock, 6.75-liter V12 that's twin-turbocharged to 591 horsepower and 664 pound-feet of torque. It spins the four wheels via an eight-speed automatic transmission. Rolls-Royce added a driving mode called "Low" that changes the exhaust system's tone and volume and makes the shifts 50% quicker when the throttle is pushed at least 90% in. It also decreased the brake pedal's travel. There's no word yet on how much of a premium the Black Badge carries over the standard Cullinan Series II.