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Michael Fux sure likes fuchsia — now there's a 'Fuxia' Rolls-Royce

Over the weekend, we told you about a McLaren 720S done up in a bespoke color at the Pebble Beach Concours d'Elegance, an eye-popping fuchsia that McLaren dubbed "Fux Fuchsia." And now it's showing up on a Rolls-Royce as well, unveiled at The Qual in a color RR calls simply "Fuxia." There's a lot more surface area on a Rolls than on a McLaren, so on a day when we're supposed to save our retinas by not looking directly at the solar eclipse, you might consider wearing your eclipse goggles to view the gallery above. The car is, well, vivid. Fux is a Cuban immigrant who made his millions in mattresses as the founder of Sleep Innovations. A mattress is clearly not where he stores those millions, since he has amassed a vast car collection. This "Dawn in Fuxia" car is his 11th Rolls, each highly personalized. "Michael is a very special patron of Rolls-Royce Motor Cars," said RR CEO Torsten Muller-Otvos in revealing the car. "Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art." The color is said to be based on the petals of a fuchsia flower Fux found last year at Pebble Beach. He presented them to Rolls Royce to replicate. As with the McLaren, Rolls is using Fux's car to highlight the fact that it can build you a bespoke car in any color you want — Rolls says it offers a palette of 44,000 choices. Some of Fux's previous Rolls-Royces have come in these custom colors (each officially named using his name): Fux Blue was his Pebble reveal last year. Before it was Fux Intense Jade Pearl; a two-tone of Aequus Green Jade Pearl, Cornish White Jade Pearl; Deep Purple; Candy Red; and Yellow. Related Video:

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Autoblog Minute: New Prius, Bentley Bentyaga, Rolls-Royce Dawn

Bentley and Rolls-Royce both introduce new luxury vehicles and Toyota revealed its latest Prius. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] Bentley and Rolls-Royce both introduce new luxury vehicles and Toyota revealed its latest Prius I'm Senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. With a top speed of 187 mph Bentyaga will be the fastest production SUV on the road when it hits the market. Eventually, Bentley intends to launch a seven-seat version, a higher performance Speed model, and more efficient diesel and hybrid variants of its new luxury SUV. Dawn is the new four seater convertible from Rolls-Royce. While the car looks to the past for its name it boasts lots of modern tech including Rolls-Royce's Zed F eight-speed automatic transmission for imperceptible gear changes and a silently operating, six layer, canvas top. The launch of Toyota's latest Prius marks the fourth generation of the popular hybrid. Prius has gone from a niche product to one of the industry's most important vehicles. Toyota hopes its new Prius will redefine the category it helped to pioneer. We're expecting fuel economy to increase by 10 percent and this is the most tech laden Prius ever. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus, some insight on the new Cadillac XT5. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Bentley Rolls-Royce Toyota Convertible SUV Hybrid Autoblog Minute Videos Original Video rolls-royce dawn