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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

The latest Rolls-Royce concept is a hybrid dump truck

Is a standard Rolls-Royce not big and imposing enough for you? Perhaps the company's latest concept can get you to pass the Grey Poupon. Behold, the Rolls-Royce MTU hybrid haul truck. The Cullinan might come with 22-inch rims, but when equipped with its R63 Michelin XDRs, each wheel and tire combo of the ultimate Roller will stand over 13 feet tall. With a driver's seat a full story off the ground, it's so lofty you won't even see the plebes that you crush in their feeble Coachbuild Dawns as indifferently as Loxodonta africana steamrolls a line of ants. Serve as your own life-size Spirit of Ecstasy as you look down at the puny Parthenon radiators of run-of-the-mill Phantoms from atop your soaring grille, located a full flight of stairs above the lowly earth. All jokes aside, the Rolls-Royce truck mainly serves to promote its new MTU V12 2000-series industrial 12-cylinder engines. Rolls-Royce doesn't even produce the haul trucks; typically, they provide the engines for installation into rigid dumpers built by Liebherr, Hitachi, or Selex. The new hybrid mill produces 1,560 horsepower, meant to replace the V16 4000-series 16-cylinder engines making 2,500 horsepower. However, Rolls-Royce says performance will be the same while dropping carbon dioxide emissions by 30 percent in new installations, or 22 percent with retrofits. Like a Prius, the engine uses a battery pack to store regenerative energy captured as the trucks descend into quarries, then expends that juice to climb back up. It also requires no additional space for an exhaust gas treatment system or diesel urea additives, which are apparently concerns in a mining truck. In addition, Rolls-Royce is in the process of engineering its industrial engines to run on sustainable fuels such as hydrogen brewed from renewable energy (not the way we do it in the U.S.). The company hopes to have hydrogen fuel engines ready by 2023 in stationary applications. It's all part of the company's goals for a — say it with us — carbon-neutral future. The concept truck was conceived for MINExpo 2021, a mining convention taking place September 26-29 in Las Vegas. Hopefully they'll put it into production and offer a constellation headliner in the cab.

Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.