2024 Ram Promaster Tradesman 3500 on 2040-cars

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Ram shows its trucks are for work and play

There are no shortage of pickup trucks at this year's SEMA Show. The popular platform has been ripe for customization for years, so it should come as no shock that Ford, General Motors and Ram are all showing a fair few trucks in Las Vegas. From the Ram camp, we have two offerings - the Ram Sun Chaser and the Ram Dually Case Work Truck.
The Sun Chaser opts for a beach theme, similar to the Fiat 500 Thalassa. Based on the Ram 1500, the Sun Chaser wears Vibrance Orange Blast and Brilliant Black paint, and sports a Mopar roof rack, while the Ram Box system features a water tank and a shower head allowing beach-goers to rinse off before getting back in the truck. A flip-up, seat-back tailgate makes sitting on the back of the truck a bit more comfortable, and it's the kind of cool feature we can see becoming an optional item in the future.
The Sun Chaser mods are rounded out by 17-inch deadlocked wheels, a two-inch lift kit and a Mopar exhaust for the 5.7-liter Hemi V8. The cabin, meanwhile, sports Katzkin leather seats and even more Vibrance Orange Paint.

2019 Ram 1500 prices released: What pickup will cost, by trim

One of the final pieces of information about the 2019 Ram 1500, and one of the most important, is finally here: the price. A base model Ram Tradesman, which nets a V6, the smaller four-door cab, a 6-foot 4-inch bed and two-wheel drive, starts at $33,340 with destination charge. That's a a bit over $1,000 more than the cost of the same outgoing Ram 1500 Tradesman. But you'll also get new features such as the eTorque mild-hybrid system and a touch-screen infotainment system with Uconnect. At the other end of the spectrum, the top-rung Ram 1500 Limited Crew Cab 4X4 V8 now starts at $59,035, an increase of almost $4,400 over the old model. Although the base price of the most basic and the most opulent Ram 1500s have gone up, some other things have become cheaper. You won't have to pay as much to upgrade to a V8, for instance. The plain 5.7-liter V8 with its 395 horsepower is $255 cheaper now, costing $1,195. To get that engine with the eTorque system costs more at $1,995. The RamBox bed-side storage bins are $300 cheaper now at $995. The Rebel trim has a better entry-level price, too. The base version with the smaller cab, four-wheel drive (the only drivetrain available with the small cab) and V6 with eTorque starts at $46,340. That just slips under the $46,690 price of the outgoing base Rebel with two-wheel-drive, and is over $2,000 less than the old Rebel with four-wheel drive that started at $48,790. Of course, the outgoing model was only available with the larger "Crew Cab" four-door body. Adding that larger body to the new Rebel will probably offset the cost savings. Here's the entire 2019 Ram sheet of base prices by trim/configuration: Related Video:

Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.