2024 Ram Promaster High Roof on 2040-cars

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If you can't Ram it, you can plow it

While the auto industry is mostly focused on the would-be Geneva Show reveals, there's another show going on in Indianapolis about commercial work trucks. At the show, Ram revealed it would offer a Snow Plow Prep package for the 2021 Ram 1500. Ram already offered a similar (but better named) package for the 2500 called the Snow Chief Group, so this represents an expansion of availability. The package adds exactly what it says: the basics needed to hook up a snow plow. Under the hood, there's an upgraded 220-amp alternator to handle the load of the extra lights and motors from a plow, plus a wiring harness to plug in said plow. It also removes the active air dam to make room for plow mounts and adds a sliding rear window with defroster. All this adds $195 to the price of your four-wheel-drive Ram, which can be equipped as a Tradesman, Big Horn or Laramie with either the eTorque 5.7-liter V8 or 3.0-liter turbocharged EcoDiesel V6. It's a little less comprehensive than the 2500's Snow Chief Group, which adds the alternator, plus a limited-slip differential, auxiliary dash switches, clearance lamps, off-road tires and a transfer case skid plate, but that package also costs more at $845. One important note for any wannabe Mr. (or Ms.) Plows out there: neither the 1500 or 2500 packages include a plow. For that you'll have to go to an aftermarket plow manufacturer. For example, the Ram 1500 shown above has a Meyer Drive Pro plow, which costs over $5,000. So keep that in mind, or you may find yourself using your family to record a homemade commercial for your plow business just to pay for the huge truck you bought. Related Video:

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Over 1,000 Ram pickups lap Nurburgring in world record parade

How many Ram trucks would you think you'd see in one place anywhere outside the US? If you by any chance happened to be at the Nurburgring Nordschleife track in Germany the past weekend, you would have seen a great deal of them, as Ram enthusiasts grouped together to set a Guinness World Record. The record called for as many pick-up trucks as possible to form a parade, with the previous, Mexican-set record having consisted of 638 trucks; the earlier Ram-specific record featured 451 trucks. On November 5th, as many as 1,152 Ram trucks gathered at the 'Ring, and of course a lap of the Nordschleife track was the place for the actual parade. This video, which is more than a half-hour, shows the multitude of Rams slowly lapping the track, with flags waving in the cold November air. Honking horns was strictly prohibited, and the Rams did not off-road through the Adenauer Forst S-bend's grass. This is also one of the rare Nurburgring videos where no-one crashes into the railings at great speed. The parade was arranged by a vehicle trading company called AutoGlobalTrade, which originally aimed for 1,317 trucks to arrive at the Nurburgring, but the official number is still something to be proud of. The majority of the trucks were German, with some Rams having arrived from neighboring countries. Related Video: News Source: RamWorldRecord via PistonHeadsImage Credit: EMS Nordschleife TV Weird Car News Dodge RAM Truck Videos