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Ram introduces latest 'Built to Serve' pickup honoring U.S. Air Force

Ram announced Thursday that the third of its five-truck "Built to Serve" series will officially launch Friday. The latest edition, finished in either Anvil or Billet Silver, honors the U.S. Air Force on the anniversary of its founding.  "Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to ServeÂ’ offering," said Ram chief Mike Koval Jr., in FCA's announcement. "The ‘Built to ServeÂ’ adage is something Ram truck owners, whether civilian or military, are very familiar with as itÂ’s something we strive to build into every truck and van we produce."   FCA is releasing a new truck approximately once every three months, each commemorating one of the five branches of the U.S. Armed Forces — Army, Navy, Air Force, Marines and Coast Guard. Deliveries of the latest model are set to begin this week to coincide with the 73rd anniversary of the Air Force's establishment as a separate branch on Sept. 18, 1947.  "Built to Serve" models are easily spotted thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, which bundles features such as underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  In total, FCA will sell 9,000 "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,000) and Billet Silver (1,000); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (500). The up-charge regardless of variant is $2,795.      

2021 Ram 1500 TRX debuts as a Hellcat-powered, desert-running Raptor killer

The 2021 Ram 1500 TRX is here, and Ford’s free ride is over with the F-150 Raptor. Ford has had it good for a long time without any significant competition. Neither GM nor FCA entered the off-road full-size truck market with an offering like the Raptor. Chevy makes the Colorado ZR2, but itÂ’s a midsize truck. With the introduction of the Ram TRX, Ford finally has a proper competitor. Timing of the Ram TRXÂ’s release happens to fall in an in-between time for the Raptor, too. The F-150 is all new for 2021, but Ford hasnÂ’t released any details on the Raptor variant — though, weÂ’ve heard that the wait wonÂ’t be long. Regardless, Ford had better be aiming for the moon if it aims to best the TRX, because RamÂ’s new off-road truck is one hell of a moonshot. There is a lot to take in here, so weÂ’ve divided the chunks of information into a few digestible sections. LetÂ’s start with the underneath bits, which are arguably the most important of all when desert running and jumping is taken into consideration. Ram TRX frame and suspension Ram boasts that the frame underneath the TRX is 75 percent different from a regular Ram 1500. It uses thicker high-strength steel with low torsion attributes for stability and durability. The side rails are fully boxed, and sections of the frame are hydroformed. Ram claims its truck holds up to jumping and high impact events better than the competition, which in this case is simply code for the outgoing Raptor. ItÂ’s designed to handle rough terrain at 100 mph-plus. Compared to a Ram 1500 with the 5.7-liter V8, itÂ’s 600 pounds heavier. Ram is not messing around here. Damping is taken care of by Bilstein Black Hawk e2 adaptive shocks, aided by nitrogen-charged remote reservoirs to ensure maximum durability. The shocks will continuously adjust damping force to best handle the terrain, but you can control them via a number of modes, too. Ram says that in addition to the off-road capability, the shocks make for a smoother ride on pavement. The internals of the shocks feature a “Jounce Cut Off” that has three zones for progressive bottom-out control. You know, for when you take that jump at speed on your way to the office. 2021 Ram 1500 TRX chassis with brakes View 7 Photos Just like the other Ram 1500s, this one uses a five-link coil suspension design for the rear. However, the design is unique to the TRX with different hard points to allow room for a Dana 60 rear axle.

2013 Ram 1500

Enough Is Enough. Finally.
Not long ago, the efforts of an automaker to put a six-cylinder engine into a pickup truck went something like this: take the basic bread-and-butter V8, lop two cylinders off one end of the block and call it a day. The resulting engines were generally pretty rough around the edges, and while they were able to churn out reasonable amounts of torque, they generally weren't good at anything else. Instead of being smooth running, they shook and shimmied; in place of a quiet highway jaunt, they operated well outside their low-rpm comfort zones and sent a corresponding racket throughout the cabin. And, instead of returning significantly superior fuel economy over their V8 counterparts, they guzzled gas and spat noxious vapors out their tailpipes.
In other words, the only reason to choose the base V6 engine over an optional V8 was to save money on the initial purchase, and that usually meant you'd be driving home in a stripped-out machine and would be lucky to have power windows, cruise control and air conditioning.