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Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Hennessey Mammoth 1000 6x6 TRX is prehistoric excess

A few things have changed on the way to the Hennessey Mammoth 1000 6x6 TRX, the six-wheeled pickup based on the 2021 Ram 1500 TRX announced in September 2020. Back then, it was going to be powered by the 7.0-liter Hellephant engine, tuned from a stock 1,000 horsepower to 1,200 hp, it would cost $500,000 before customization, and the Texas tuner said there'd only be three built — likely owing to the exceeding scarcity of that crate motor. The good news for folks who thought they'd be left in the cold is that a slightly different but still astonishingly massive Mammoth is going into serial production, and at a lower price. Instead of the Hellephant, a 6.2-liter Hellcat lives under the chest-height hood. In the Ram 1500 TRX the engine makes 702 hp and 650 lb-ft., but a 2.65-liter supercharger is the heart of a Lone Star State overhaul boosting output to 1,012 hp and 969 lb-ft. The rest sticks to the original formula. The lengthened frame stretches overall length to 283 inches, a skosh more than four feet longer than the donor truck — long enough to hold plywood and a picnic in the bed. A Bilstein suspension hangs all that sheetmetal seven feet high over 20-inch wheels wearing 37-inch Toyo Open Country rubber. If for some reason the six-toed contact patch doesn't get a driver out of trouble, the third axle can be locked up. In case of greater calamity, the stinger front bumper is ready to accept a winch, and the rear bumper sprouts a couple of attachment points. There are also footholds in that rear bumper to make rummaging in the bed easier, but those footholds are so high up they could use the same retractable steps alongside the cabin to reach. Naturally, the interior has been reworked, and there are a "dazzling array of LED lights." Hennessey says it will make 12 of these — the largest truck in the company's 30-year history — every year. The Mammoth 6x6 can be ordered directly from Texas or at any authorized Ram retailer for $449,950. We can't wait to see what happens when this meets the GMC Hummer EV pickup on the trail. If you like the idea of the Mammoth but this Mammoth is a tad too mammoth, consider the rest of Hennessey's family of Elephantidae, the four-wheeled Mammoth 900 and Mammoth 1000, or the Mammoth SUV.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram 1500 Rebel TRX reveals hood scoop-mounted marker lights

Now that the Ram 1500 Rebel TRX is testing with production bodywork, the company has been doing a thorough job of covering up the off-road super truck. But fortunately lights still show through the thick coverings, and we're finally able to see the truck's wide vehicle-denoting marker lights. As you can plainly see, they're mounted to the inside of the hood scoop. This differs from the original Ram TRX concept that had its lights mounted on the roof like a traditional heavy duty pickup truck. It also differs from the Ford F-150 Raptor's grille-mounted marker lights. Both the Raptor and the TRX have these lights not just for style, but because they're wide enough to require the amber marker lights with three in the middle and one on either side of the truck. We can't quite spot the outside marker lights for the Ram. They could be integrated into the headlights, since it seems like the turn signal is particularly wide on this truck compared with regular models. The position of these lights also matches a recent report, lending some more credibility to other claims in it. We expect the Ram 1500 Rebel TRX to be revealed by the end of the year, perhaps as soon as the Detroit Auto Show, which is still scheduled for June. We know it will have a supercharged V8, since we've heard it ourselves, and reports say it will make at least 707 horsepower like the Charger and Challenger Hellcat. It has thoroughly modified suspension for high-speed off-roading, just like the Raptor. And of course it will have four-wheel drive.