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2017 Ram 2500 Power Wagon demos off-road abilities in Chicago

In today's world, big budget auto show debuts involve lots of music and video, with a car docilely rolling onto the stage. Practical demonstrations of abilities are few and far between. Ram didn't get that memo, though, and decided to give attendees at the 2016 Chicago Auto Show a taste of just what the new Power Wagon can do off road, showing some extreme suspension articulation before crawling the big pickup down a flight of stairs. It was an impressive display for the facelifted pickup, which retains all the things that made the Power Wagon such a monster while improving on its overall aesthetic. The two-tone styling looks great in person, and even the controversial grille – which many of our readers cited as being a problem in our debut post – looks nicer in the flesh than in static shots. The upholstery, too, with its tire-tread imprints looks better in real life, and we're digging the Power Wagon and Ram logos sprinkled around the high-riding thrones. You can read a deeper dive into the new new truck in our introduction post from early this morning. We've also got a smattering of images of the new Power Wagon on the show floor and a video of the flashy debut in Chicago. Have a look. View 18 Photos Show full PR text New 2017 Ram Power Wagon – The Ultimate Off-road Truck Benefits From New Design New 2017 Ram Power Wagon front grille design styling super-sizes Ram 1500 Rebel Tops Ram – "The Off-road Truck Leader" – 4x4 lineup New colors, lighting, wheels, grilles and legacy graphic takes cues from 1979-80 "Macho Power Wagon" New interior colors and materials, including Diesel Gray and Black seats with tire tread-matching pattern Unique 17-inch wheels and 33-inch Goodyear Wrangler DuraTrac tires pull dirt from its comfort zone Standard 6.4-liter HEMI® V-8 with best-in-class 410 horsepower and 429 lb.-ft. of torque features unsurpassed powertrain warranty – five years/60,000 miles Unique Ram "Articulink" front suspension system incorporates high movement joints and sway-bar disconnecting system, allowing for additional flexibility and axle articulation Ram engineering continues to lead heavy-duty segment innovation with five-link coil rear suspension to deliver best-in-class ride and superior axle control Ram Power Wagon features standard front and rear electronic-locking differentials for true four-wheel drive and maximum traction Standard Warn 12,000-lb.

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram confirms Fiat Doblo-based ProMaster City for North America

As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.
The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it a greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.
The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.