2019 Ram Promaster High Roof Cargo Van 159wb on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Watch the 702-horsepower Ram 1500 TRX terrorize the Nurburgring

Warning: Video above contains NSFW language. Ram's massive, Hellcat-powered 1500 TRX views performance differently than, say, the 2022 Audi RS3. It was designed for the dunes, not for the track, but that didn't stop a British YouTuber from taking the behemoth to the Nurburgring in Germany to find out what it can do. While the famously challenging track is often open to anyone willing to pay to get in, regardless of whether they're in a Porsche 911 GT2 RS or in a rented Kia Rio, officials have reportedly started turning away folks who show up in massive trucks, so getting the TRX past the gates was a small victory. Once on the track, the supercharged, 6.2-liter V8's prodigious 702-horsepower output quickly pelts the pickup towards its 117-mph speed limiter. Ram conservatively quotes a 0-60 time of 4.5 seconds, and the TRX has no trouble pulling it off. That's great on a drag strip, but on the 'Ring? You need to turn, and sharp handling doesn't appear on the TRX's resume; you may as well ask a Honda Civic Si to blast across the desert at 90 mph. It leans into turns like a fighter jet, but the Hellcat V8 pulls it out of a bend with ease as it completely dwarfs every car it passes — except a first-generation Land Rover Defender, which looks equally out of place. Interestingly, it sounds like the biggest issue the 6,400-pound TRX ran into while lapping the 'Ring was related to its braking system. There's no word on what shape the different parts were in before the run, but the front brakes can be seen smoking — and smelled, according to the man in the camera car — relatively early on in the run. But, here again, this is not the type of situation they were developed to perform in. "My brake pedal is about halfway down the floor at the moment, but it still has some functionality ... a little bit," the driver says at one point. And yet, the overall experience was positive. "This was a great thing to do! I'm really glad I did it," he concluded. As a bonus, the off-road-tuned suspension lets the TRX pass other cars (including a lot of high-end models) by simply moving two wheels from the track to the grass. We've embedded the full, 17-minute-long video above; note that it includes some NSFW language. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fiat Chrysler's Q3 profit boosted by strong North American earnings

MILAN, Italy — Fiat Chrysler Automobiles (FCA) reported a 17 percent jump in third-quarter adjusted operating profit on Tuesday, helped by a strong performance in its key North American market and improving operations in Europe and Latin America. The world's seventh-largest carmaker still makes the lion's share of its profits in North America, so improving, or at least maintaining, its margins there is a key focus. The carmaker reported an 8 percent adjusted operating profit margin in the region, up from 7.6 percent a year ago, despite a drop in sales and shipments. "FCA's profitability in North America remained strong in the quarter despite a weakening market there," a Milan-based analyst said. FCA's profitability compares with an 8.3 percent North America margin reached in the quarter by bigger U.S. rival GM , showing CEO Sergio Marchionne making progress towards his goal of closing the margin gap with GM and the company's other U.S. rival, Ford, by 2018. The company's confirmation of its full-year outlook also pushed shares higher, a trader added. The stock was up 2.8 percent by 1129 GMT, outperforming a 1 percent rise in the European auto index. FCA has been retooling some U.S. factories to boost output of sport-utility vehicles (SUVs) and trucks while ending production of some unprofitable sedans to strengthen profitability as the U.S. car market comes off its peak. The company said a drop in North America shipments due to lower fleet sales and discontinued models was partially offset by higher deliveries of Ram trucks and two models from the Alfa Romeo stable: the Stelvio sport utility vehicle and Giulia sedan. Profitability also improved in Europe, helped by sales of the Stelvio and the new Jeep Compass, and Latin America, while margins at Maserati remained strong at 13.8 percent due to strong demand for its first SUV, the Levante. In a later conference call, investors are looking for hints on the new strategy to 2022 which the company promised to unveil early next year. Chief Executive Sergio Marchionne said earlier this year that FCA would streamline its portfolio and that components businesses, including Magneti Marelli, would be separated from the group, possibly via a spin-off. While FCA confirmed its targets this year, doubts remain about its exposure to a weakening U.S. market, recall costs and potential fines over emissions after it was targeted by European and U.S.