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Maxwell RHEV Prototype First Drive Review | More than meets the eye

The Maxwell RHEV looks just like any small business' panel van, sporting large vinyl graphics and unassuming steel wheels. You'd have no idea that the co-founders of the startup based out of Seattle had grafted a salvaged Voltec powertrain from a junkyard Chevy Volt into this Ram ProMaster. Somewhere, a battery pack lurks. Maxwell's co-founders, CEO Max Pfeiffer and engineer Trey Camp, open the cargo area to reveal a completely unaltered space. Both are ex-Tesla employees with a long fascination for the #vanlife movement – that their interests intersected in a hybrid cargo van isn't surprising once you start talking to them. This is their first vehicle, a salvaged ProMaster sidelined with a blown 3.6-liter Pentastar, and it's both their prototype and the only Maxwell in existence right now. That said, the company is building a low-roof version for a customer, which will be lighter, have less aero drag and therefore be more efficient. The company is just emerging from a stealth startup mode, and while their backstory is fascinating, I'm still wondering where the Volt's 18.4 kWh battery pack is. "There's nothing in the back ... we're able to get the battery underneath the floor, in the center," Pfeiffer says. Ducking my head under the side reveals, sure enough, a little underside blister that contains the battery, tucked up neatly. The other changes to the RHEV – short for Range-extended Hybrid Electric Vehicle – are minimal. He pops the hood. There are some rough edges, but the 1.5-liter, 101-horsepower engine and 48-kW motor fit comfortably on custom engine mounts and with re-routed exhaust, behind a fascia that improves aero and houses the charge port. Custom axles send power to unaltered Ram hubs and brakes. "This version, it's a little bit prototype-y," Pfeiffer says. "We've had more time to work with the CAD [computer-aided design, engineering drawings] we were able to get from GM and Chrysler, and we've done a better job packaging for production." GM already spent billions on the Voltec and its controlling software, and Maxwell can happily ride those coattails. Despite the help GM has lent Maxwell, there are no official ties. An emulator sends spoofed signals to the Ram instruments, which have a new custom-printed face. The Ram's body control module is left alone. For powertrain faults, Maxwell says the vehicle can theoretically be serviced by any Chevy dealer, and any issue with the rest of the vehicle can be handled by a Ram service shop.

2013 Ram 1500 tows away Motor Trend Truck of the Year laurels

Motor Trend has named their 2013 Truck of the Year, and this time, the coveted honor goes to Chrysler's 2013 Ram 1500. The Ram unseats the Ford F-150 pickup from Truck of the Year with a package that the magazine argues fulfills owners' needs for everyday usability as much as worksite utility.
MT points out that the 1500's available air suspension is a quantum leap in the light-duty pickup segment. This system can raise for more ground clearance or lower for highway driving. Chrysler has been pushing for friendly daily-driver manners for some time now - you'll recall it debuted coils in place of rear leaf springs in the 2009 Ram 1500, back when it the truck was sold under the Dodge nameplate. The new optional air setup is another step towards more comfortable everyday driving.
The Ram 1500 can also be paired with the company's 3.6-liter Pentastar V6 in place of the loveless 3.7-liter unit, in the process getting some pretty surprising fuel economy figures. MT also notes that the interior update - complete with available Uconnect 8.3-inch screen and new rotary shifter - is a welcome upgrade. These attributes have conspired to yield a deserving award for Team Ram, which MT says has nailed the motivations of light-duty truck buyers - comfort and capability in one package.

Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.