2019 Ram Promaster on 2040-cars

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Current Ram 1500 sticking around into 2019

Ram is preparing a big redesign of its 1500 pickup truck for 2018, but for fans of the current truck, don't feel like you need to rush out to grab one – it's sticking around until 2019. That's according to Automotive News, whose sources spoke on condition of anonymity. The move allows Ram to take a two-prong approach to truck sales, offering the current model as a low-cost option for fleet users while pushing retail consumers toward the new pickup. The factories that build the 1500 today – Warren, MI, and Saltillo, Mexico – will assemble around 200,000 trucks in 2018 and 65,000 in 2019 before Ram phases out the older model. Meanwhile, FCA's Sterling Heights, MI, plant will screw together 325,000 redesigned 1500s starting in 2018, with production to increase to over 400,000 units in 2019. While Ram refused to comment when AN reached out, FCA CFO Richard Palmer hinted at the move during a conference call last week, saying "having more pickup capacity will allow us also to satisfy the fleet customers' demand on pickup, which we struggle to do today because we favor retail in the U.S. and Canadian volume, which have higher margins." "As we realign our capacity, we're going to be able to continue to work on improving our fleet mix," Palmer said. Beyond making a play for fleet buyers, continuing to build the current 1500 guarantees dealerships maintain a solid inventory as Ram ramps up production of the new truck. You can check out leaked images of the redesigned Ram here. According to Automotive News, the new truck won't use aluminum, like the Ford F-150, relying on steel instead. FCA's 3.6-liter V6 will provide thrust along with turbocharged options, although there's no mention of the venerable 5.7-liter Hemi V8. Don't read too much into that, of course – we'll eat our shoe if the 1500 ditches the popular eight-cylinder. It's still too early to predict when the 2019 Ram 1500 will debut, but it will likely happen in 2018 at the North American International Auto Show in Detroit or perhaps at a non-auto show event. Related Video:

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2015 Ram 1500 Rebel drops the crosshairs, muscles in with new snout

Emboldened by record sale and increasing market share, Ram continues to spin off derivatives of its fullsize pickup. Bowing at today's Detroit Auto Show, the 10th model based on Ram's 1500 series is the new-for-2015 Rebel, and it's designed to capture the affections of that exceedingly popular marketer's bogey, the "active lifestyle enthusiast." Ram officials figure they've already got the hunt/fish/camp crowd all sewn up with the 1500 Outdoorsman, so the Rebel's imposing snout strikes out in a different direction in search of extreme-sports types – namely customers with dirt bikes, side-by-sides, jet-skis and other powersports toys. If that has you envisioning the Rebel as a rival to the Ford F-150 SVT Raptor, think again – "It's not an extreme, desert-racer off-road type product," says Ram boss Bob Hegbloom. If you're seeking an analog from another automaker, look to the Toyota Tundra TRD Pro and we think you'll be in the ballpark. The Rebel's most distinctive styling element has to be its radical new grain-finish grille, which does away with Ram's longstanding crosshair motif in favor of an interlocking design that intentionally won't be for everyone. There are lighting changes, too, with black-bucket headlamps featuring LED accents and matching LED foglights. A non-functional twin-snorkel sport hood, tonneau cover with stamped logo, blacked-out taillamps and unique badges are other model telltales. The Rebel (where have we heard that name before?) makes good use of Ram's air suspension system as an easy way to raise the ride height by an inch, which in turn affords inch-longer suspension travel and lends the truck a more formidable stance while helping clear the 33-inch (LT285/70R17E) Toyo Open Country A/T tires. Flares swiped from the 2500 Power Wagon keep the wider rubber mounted on Rebel-exclusive 17-inch wheels nicely – and legally – tucked in. Further off-road-minded modifications include a close-cropped steel front bumper that offers an improved arrival angle as well as 360-degree tow hooks and replaceable center skid plate. Out back, dual exhausts tuck up into the bumper and out of harm's way, but you might be too busy staring at the billboard-sized RAM tailgate lettering to notice. Ram officials assure us the Rebel's suspension has been recalibrated to cope with the higher ride height and better off-road ability (mostly through the inclusion of Bilstein monotube shocks, a softer rear anti-roll bar and reworked jounce bumpers).