2017 Ram Promaster Tradesman on 2040-cars

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Stellantis dealer briefing hints at midsize Ram, Jeep Recon, Dodge Stealth

With dealers returning to regular life after Stellantis' Dealer Business Meeting 2023 in Las Vegas last week, bits of intel are escaping. Between reports in Automotive News, Mopar Insiders, and a now-deleted Reddit thread that Carscoops dissected, we can make out rough details about a few products on the way for Chrysler Jeep Dodge Ram stores across the country. We'll start with Chrysler, which got the least attention during the event. The Pentastar, starved of product as if it were Stellantis' version of Jaguar, appears to have a refreshed Pacifica minivan in the works and continues to develop its first EV, due by 2025. That's the alpha and the omega there, at least publicly. Jeep's making moves on several fronts. The Jeep Recon forum got photos of an electrified concept brought to the meeting, the Recon Moab 4xe (pictured). It looks like an upsized Renegade, its tire size thought to be 285/70R17, same as the stock Wrangler Rubicon. Head to the thread to see the rest of the photos.  The end of the Cherokee is but a hiatus, Appearance-wise, a new version in the works is said to be a smaller version of the Grand Cherokee L that's about the same size as the outgoing model. When it launches in late 2024 as a 2025MY SUV, it could debut with a new name as well as hybrid and electric powertrains. The Grand Cherokee L, meanwhile, will get a mid-cycle refresh in 2025.   Adding to information previously reported about the 2024 Jeep Wrangler range, the 2024 Gladiator is said to get a Willys trim with upgraded spec. Mopar Insiders had cited communication to dealers that the Wrangler Willys would improve capability thanks to higher ground clearance and what's expected to be a gripper off-road wheel and tire package. At the dealer meeting, Jeep reps apparently said the Gladiator Willys would get high fenders, a locking rear axle, and 33-inch tires. The current Gladiator Willys fits a Trac-Lok limited-slip rear differential and 32-inch mud terrain tires. The tow rating for the Gladiator range could see an increase from 7,650 pounds to 7,700 pounds. Above that, the Wagoneer range will expand with a 4xe version thought to come by next year. In the Dodge camp, the big news would be that the next Charger won't only be electric. Brand reps allegedly told dealers the car, which will come as a four-door despite the attention lavished on the two-door concept making the rounds, will get an internal combustion engine option.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Ram 1500 Classic rolls into 2021, celebrates becoming a teenager

CarsDirect crossed paths with a Ram dealer order guide revealing a 2021 Ram 1500 Classic. That news nugget means the fourth-generation Ram truck will get a third year on the market sold alongside the fifth-generation Ram 1500 that entered production for 2019. FCA didn't need more help being the undisputed king of successfully milking a platform (Challenger or Grand Caravan, anyone?), but a 13th year of what's now the Ram 1500 Classic puts local competition out of reach. This truck greeted the world for 2009, when Chrysler — then an unalloyed automaker owned by Cerberus — marched 115 head of cattle down a Detroit street in January to create a spectacle for what was to be the brand-new 2009 Dodge Ram. The order guide showed a $250 bump over the 2020MY pickup, for a total of $30,145 after a $1,695 destination charge to get into a Tradesman regular cab 4x2 powered by the 3.6-liter Pentastar V6. That's the only change CarsDirect mentioned for the new year. The fifth-generation Ram 1500 in its base trim, a Tradesman Quad Cab 4x2, is $3,800 more expensive. However, it's important to note that there's a full line-up of Ram Classics. It's not just the stripper Tradesman model. You can't get the high-dollar Longhorn or Limited, but there's still the mid-grade Big Horn, leather-lined Laramie and the above-pictured Warlock, which is a sort of Rebel-lite model.  Some take the Classic's undying existence as a way for Ram to lure mid-size pickup buyers with the most inexpensive full-size pickup. It's possible, yet midsize buyers often don't want to deal with the size and bills that come with full-size trucks, never mind the higher MSRP. One size down, the 2021 Ram Classic costs roughly $1,500 more than a base Tacoma, $4,000 more than a Ford Ranger, and $7,000 more than a Chevrolet Canyon. Incentives this month can take as much as $6,250 off the Ram's price, but Ram isn't alone in putting money on the hood. Besides, the Ram Classic isn't a runaway price champ compared to other full-sizers. A 2020 Chevrolet Silverado 1500 regular cab 4x2 starts at $30,095, and next year's Ford F-150 will start at $30,635 after destination. The Ram Classic makes more sense as a base-truck competitor for full-size competition, one that pays a lot more profit to FCA. And having the old guard on duty did help Ram outsell the Chevrolet Silverado last year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.