2024 Ram 5500hd Tradesman on 2040-cars

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Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Ram 1500 Stinger Yellow is yellow, not quite a Rumble Bee

Ram introduced the Rumble Bee Concept, a black-and-yellow version of the standard single-cab 1500, at the 2013 Woodward Dream Cruise and it was barely a month before rumors started popping up that the visually loud pickup would see production. But in the nearly three years since that debut at 13 Mile and Woodward, there's been nothing to match the Rumble Bee's look. But the new 1500 Stinger Yellow tries. This is best thought of as a spiritual successor to the Rumble Bee, in that it sports a similar black-on-yellow theme inside and out. It's also strikingly similar to the Ignition Orange special-edition 1500 offered last year. Based on the lone image, Stinger Yellow looks to be a more traditional paint than the Drone Yellow matte finish of the Rumble Bee. Instead of black sport stripes, this Ram 1500 wears a pair of black decals on the twin hood scoops that look more than a little something like what you'd see on an early Dodge Challenger SRT8. 001-ram-rumble-bee-concept View 6 Photos The silver-painted alloys are also a departure from the Rumble Bee. The standard five-spoke 22s (20s four-wheel-drive models get 20s) are fine, but they'd carry a bigger visual impact if they matched the hood decals. The same wheels are offered in black on the 1500 Black Sport package. Ram hasn't released any interior shots, but we're told the cabin's color scheme is the inverse of the exterior, with black materials interspersed with "light black chrome" and yellow accents. While Ram doesn't outright say it, a bright yellow pickup truck can't get by with a naturally aspirated V6 engine. The only powertrain available on the 1500 Stinger Yellow Sport is FCA's charming 5.7-liter, 395-horsepower Hemi V8 with an eight-speed automatic transmission. Oh, and you'd better like four doors, because unlike the single-cab Rumble Bee, a Crew Cab body is the only way to fly with the Stinger. We'll cop to being a little disappointed here. Yellow trucks are cool because they represent an unabashed embrace of the Bro Truck lifestyle – say what you will about Bro Trucks, but we respect commitment to car culture no matter what. But this 1500 Stinger Yellow feels just a little half-hearted. We aren't asking for the Rumble Bee.

Stellantis unit FCA reaches plea deal in U.S. emissions probe

NEW YORK/WASHINGTON — The U.S. business of Fiat Chrysler Automobiles has agreed to plead guilty to criminal conduct and pay roughly $300 million in penalties to resolve a multi-year emissions fraud probe surrounding vehicles with diesel engines, people familiar with the matter said. FCA US LLC, now part of Stellantis NV, has agreed to plead guilty to a criminal conspiracy charge arising from its efforts to evade emissions requirements for more than 100,000 older Ram pickup trucks and Jeep sport-utility vehicles in its U.S. lineup, the people said. The plea deal, negotiated with U.S. Justice Department officials, is set to be unveiled as soon as next week, though the timing could slip. The company would then enter its guilty plea during a subsequent hearing in a U.S. district court. The affected diesel-powered vehicles span model years 2014 to 2016. FCA merged with French Peugeot maker PSA in 2021 to form Stellantis. Stellantis and the Justice Department declined to comment. The plea deal comes five years after Volkswagen AG pleaded guilty to criminal charges to resolve its own emissions crisis affecting nearly 600,000 vehicles in a scandal that became known as "Dieselgate." Volkswagen's deception precipitated additional scrutiny that resulted in officials on both sides of the Atlantic cracking down on automakers accused of using illegal software known as defeat devices to dupe government emissions tests. European automakers relied on so-called clean diesel technology to make vehicles that could comply with tougher environmental regulations only for officials to find they were polluting more on the road than during the tests that certified them for sale. Automakers are now focusing efforts on battery-powered electric vehicles. Negotiations between FCA lawyers and U.S. officials to resolve the current probe dragged on for years and across presidential administrations as the two sides haggled over whether the company would plead guilty and, if it did, the exact details in any criminal charge, one of the people said. One of FCAÂ’s employees is preparing to face trial on charges he misled regulators about pollution from the vehicles targeted in the investigation. Last year, the Justice Department disclosed charges against two additional FCA employees in the alleged emissions fraud. An indictment alleges the employees conspired to install defeat devices in vehicles so they could dupe government emissions tests and then pollute beyond legal limits on roadways.