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Mopar teases three concepts for SEMA

Chrysler first used the Mopar name in the 1920s, someone getting the idea to combine the words "motor" and "parts" for a service with that specialty. The automaker trademarked the name in 1937, first applying it to a line of antifreeze sold in cans. This makes 2022 the 85th anniversary of the division that now covers everything from service and parts to additional performance and customer care. We already heard the house of the round red M is going to SEMA with "a different flavor" of the battery-electric Dodge Charger Daytona SRT Concept that will begin to demonstrate future EV tuning possibilities. Thanks to a trio of concept sketches, we know Mopar's 15,345-square-foot booth will house a couple of Ram concepts and a fantastical Jeep to boot. We know next to nothing about them. The Jeep can be identified as an EV thanks to its Surge name, the circuit board motif on the sketch, and the EV badge behind the front wheel. The rig in the sketch appears to have no doors, and there's some structure ahead of the cabin that looks like a spare wheel, making us wonder at first if we were looking toward the front or the back. The door shutline and curve of the fender clarify the direction. We'll find out in a couple of weeks if Jeep plans on showing off tuning options for its electric wares same as Dodge. Mopar's press release on the show started with claiming it is "Charged Up" for SEMA. We're guessing that after Jeep's electric charge, Ram's talking about a super charge, one of the concepts being what appears to be a TRX in dayglo colors. The second Ram seems less rowdy, painted in a tri-tone 1970's style with a pinstripe and all, and fitted with what looks like a topper extending below the bed rails. The outdoor and overlanding life hasn't abated any since Ram showed its Rebel OTG Concept at the 2019 SEMA Show, so this could be another entirely fanciful take on overlanding. It's also possible that after Ram filed a patent application to trademark a vehicle built similarly to the Rebel OTG, we could see a bugout truck closer to production possibility.    The Stellantis brands could bask in more attention this year, with Ford, GM, Honda, and Hyundai all having pulled out. We'll find out what Dodge, Jeep, and Ram are all charged up about when SEMA happens from November 1-4 at the Las Vegas Convention Center. 

FCA's SEMA vans: A Ram ProMaster bar and a Mopar'd Pacifica

For this year's SEMA show, FCA created six machines that range from mild to wild, and what we have here are the two mildest examples: a custom Ram ProMaster and an accessorized Chrysler Pacifica. Of the two, the ProMaster is easily the more interesting. It's called the BrewMaster and it's a rolling bar. Get it? View 11 Photos The pub-themed interior has a variety of custom touches, including Mopar neon signs and beer taps with shift-knob handles. The outside gets some conceptual parts as well. The grille loses the crosshair design in favor of a large-font "RAM" badge in the center, similar to the one on the Ram Rebel. It also gets some custom 20-inch wheels and large fender flares to accommodate the wider rubber. The message here: Don't drink and drive, but definitely drive somewhere and drink. The Pacifica has far fewer custom goodies, and, sadly, no Hellcat powertrain, but that means what you see is something you could realistically replicate at a dealer. Called the Pacifica Cadence, this van is a rolling showcase of Mopar accessories. The newest piece is a running board that is designed to look like part of the sheetmetal, as opposed to a tacked-on aftermarket accessory. We'd say it's fairly successful if not super-exciting. View 7 Photos The Pacifica also features loads of other Mopar bits including the roof rack, dog kennel, all-weather floor mats, and wireless charging pad. Aside from the custom wrap and painted wheels, you could outfit your own Pacifica identically using a Mopar catalog. As for the BrewMaster, that might require a bit more custom work. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: FCA, Joel Stocksdale SEMA Show Chrysler RAM Minivan/Van Concept Cars chrysler pacifica ram promaster SEMA 2016

Stellantis lays off salaried workers, cites uncertainty in EV transition

DETROIT — Jeep maker Stellantis is laying off about 400 white-collar workers in the U.S. as it deals with the transition from combustion engines to electric vehicles. The company formed in the 2021 merger between PSA Peugeot and Fiat Chrysler said the workers are mainly in engineering, technology and software at the headquarters and technical center in Auburn Hills, Michigan, north of Detroit. Affected workers were notified starting Friday morning. “As the auto industry continues to face unprecedented uncertainties and heightened competitive pressures around the world, Stellantis continues to make the appropriate structural decisions across the enterprise to improve efficiency and optimize our cost structure,” the company said in a prepared statement Friday. The cuts, effective March 31, amount to about 2% of Stellantis' U.S. workforce in engineering, technology and software, the statement said. Workers will get a separation package and transition help, the company said. “While we understand this is difficult news, these actions will better align resources while preserving the critical skills needed to protect our competitive advantage as we remain laser focused on implementing our EV product offensive,” the statement said. CEO Carlos Tavares repeatedly has said that electric vehicles cost 40% more to make than those that run on gasoline, and that the company will have to cut costs to make EVs affordable for the middle class. He has said the company is continually looking for ways to be more efficient. U.S. electric vehicle sales grew 47% last year to a record 1.19 million as EV market share rose from 5.8% in 2022 to 7.6%. But sales growth slowed toward the end of the year. In December, they rose 34%. Stellantis plans to launch 18 new electric vehicles this year, eight of those in North America, increasing its global EV offerings by 60%. But Tavares told reporters during earnings calls last month that “the job is not done” until prices on electric vehicles come down to the level of combustion engines — something that Chinese manufacturers are already able to achieve through lower labor costs. “The Chinese offensive is possibly the biggest risk that companies like Tesla and ourselves are facing right now,Â’Â’ Tavares told reporters. “We have to work very, very hard to make sure that we bring out consumers better offerings than the Chinese.